Line Of Service Marketing Senior Manager

Sales & Marketing is a centralised function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to ensure:

• We innovate every day

• We are inclusive by default

• We deliver commercial impact with purpose

• We tell stories that inspire

We’re looking for a dynamic and commercial Senior Marketer to join our Line of Service Marketing team, at what is an exciting time of growth for our diverse and fast evolving business.

Our Line of Service marketing team sit within the firm’s Sales and Marketing function and work across our Consulting, Tax, Audit, Deals and Risk lines of Service. They are responsible for the development and implementation of the marketing strategy which delivers on the Line of Service business strategies and the firm's growth priorities.

We are focussed on driving sustainable and profitable growth as well as building relationships with key audiences and defining our brand within selected markets, segments and buyers.

About the role

The job holder will work alongside Senior Marketing Managers from across our lines of Service. They will be responsible for overseeing the development and delivery of marketing activity across key areas of our lines of Service, in conjunction with our technical marketing specialists who have expertise in Campaign Management, Digital Marketing, Content & Thought Leadership, Brand and Buyer Engagement programmes.

The role will require somebody to be confident with marketing strategy development, audience segmentation, customer journey mapping, channel and content management, analytics and ROI measurement as well as have strong stakeholder management experience.

The jobholder will:

• provide expert advice and challenge to key stakeholders on the best go-to-market approach, and ensure that quality and brand standards are upheld;

• bring the client perspective and deliver the best of PwC to our target audiences;

• ensure that activity is in line with buyer needs, co-ordinated across the business and generates opportunities for high value conversations;

• manage and collaborate effectively with marketing professionals at all grades, who are assigned to deliver campaign elements;

• be accountable for, and have oversight of, the campaign budget to ensure all costs are directed in the most effective way;

• ensure that campaigns and activity are continuously improved and experience, information and knowledge are shared to build on our marketing capability across Sales and Marketing;

• seek new ways and channels to market to better engage with our audiences;

• define short and long-term ROI measures and take responsibility for evaluation and reporting on ROI for all activity;

• work effectively with other parts of Sales and Marketing - especially Business Development, Client Relationship Programmes and the firm’s Communications teams; and

Who we're looking for:

The jobholder must possess excellent influencing and communication skills to have impact with senior stakeholders, as well as demonstrating a thorough understanding of the firm’s commercial and strategic business drivers.

A proven track record of delivering impactful, integrated marketing campaigns is essential. The successful candidate must be able to communicate key business messages to target audiences, through a range of platforms and channels. Experience of digital marketing and automation would be an advantage.

The candidate must have strong analytical ability, and experience of capturing, analysing and delivering recommendations based on ROI data.

The successful candidate will also have excellent facilitation skills to uncover fresh ideas and to shape campaigns.

Skills & Experience Required

• Strong strategic marketing skills

• A proven track record in the creation of B2B or B2C multi-channel marketing campaigns that have delivered commercial value.

• Excellent communication skills to lead a multidisciplinary team and agencies to deliver to campaign briefs.

• Experience of working in complex, matrix organisations would be helpful, along with evidence of managing varied stakeholder groups.

• Ability to motivate and inspire teams through change and ambiguity.

• A sound business and commercial understanding as well as being risk aware.

• Strong influencing, negotiating and facilitation skills.

• A mind-set which demonstrates a comfort with testing, learning and optimising.

• A creative and innovative eye.

• Solid writing skills

• Strong people management and coaching skills.

• An eye for emerging trends and a curious mind.