Marketing Director

UK, Hybrid

️ Our Perks

Values-driven culture – we’re really proud of our culture.

Drive your own experience

• Personalised Learning and Development Budget
• Hybrid working hours – Each team has their own Smart Working Charter that empowers you to do your work in the best way you can
• Technology – Your choice of Mac or Windows

Empowering you to be your most authentic self

• 25 Holiday Days + your local bank holidays
• 1 Birthday day – it only happens once a year!
• 3 So Giving Days - spend these days giving back to your chosen cause
• Religious Celebrations Leave
• Mental Healthcare – Unlimited sessions with Unmind
• Enhanced Family Leave

So Energy

Who we are

So Energy was created in 2015 because we knew energy suppliers could be better. Since then, we’ve grown rapidly but sustainably, with 300,000+ customers and over 500 So Energists. But, we’re not done. We’re on the road to a million customers and, thanks to our recent merger with ESB Energy, we’re well on the way. We’re tech first, we’re customer-centric and we’re passionate about sustainability.

We want to do the best we can for our customers and for each other, so we’ve created a workplace that is encouraging, and supportive and offers the opportunity for growth. As a company, we live by six core values that guide everything we do:

• Clear
• Honest
• Ambitious
• Inquisitive
• Caring
• Sustainable

The Role

Marketing Director at So Energy

We are seeking a dynamic and results-oriented leader to spearhead our marketing and sales efforts to establish So Energy as the market leader in customer-centric retail energy. Reporting directly to the COO you will be responsible for developing and implementing strategic initiatives to drive customer growth, brand awareness, and market share.

As Marketing Director, you'll be responsible for developing and implementing our brand, marketing and sales strategies. Overseeing customer acquisition and retention, market research, and guiding marketing activities across various channels. Lead a high-performing team and foster a culture of collaboration

Reporting to Charlie Davies (COO)

What you’ll be getting up to:

• Lead in the development and implementations of a comprehensive marketing and sales strategy for the GB energy market, aligned with the company's overall business objectives.
• Set Targets and KPIs for growth forecasting activities and establish performance goals
• Manage the department budget effectively and deliver measurable ROI
• Oversee all aspects of marketing, including brand development, external communications, digital and out of home to ensure there is a consistent tone or voice and messaging across all channels.
• Brand management and refining the company's brand identity, ensuring consistency across all touchpoints.
• Develop and execute brand awareness campaigns to build a strong and positive reputation.
• Deploy customer insights, competitor and market analysis to support the development and implementation of sales plans to differentiate So Energy in a competitive market
• Oversee brand creative development, including advertising, PR, and digital assets.
• Leverage data and analytics and make data-driven decisions to ensure that all activity is optimised, fully tracked, and measurable.
• Develop and maintain strong relationships with key partners and agencies.
• Develop and recommend product positioning and pricing strategy to achieve business objectives and target market share
• Manage acquisition cost across all channels - direct, indirect and digital sales
• Work cross-functionally with the wider business including Product and Customer Operations to deliver a seamless end-to-end journey for the customer and ensure consistent messaging across all channels.
• Play an active role in So Energy’s internal leadership Community

This role will be a great fit if:

• Proven track record of success in a senior marketing and/or sales role, ideally within the energy or B2C sector
• Strong understanding of the GB energy market and competitive landscape
• Excellent leadership and communication skills, with the ability to motivate and inspire teams
• Strategic thinking and problem-solving skills
• Data-driven approach to decision-making
• Experience in managing and delivering complex projects within budget and timeframe
• Excellent written and verbal communication skills
• A passion for sustainability and renewable energy is a plus

Research shows that some people are less likely to apply for a role unless they are 100% qualified. Your experience, skills and passion will set you apart so tell us about your achievements, irrespective of whether they are personal or work-related, tell us about your journey, and about what you learnt.

So, if this role excites you, don’t let our role description hold you back, get applying!

Applications close 10th of April 2024

Want to tailor your application? Here's the Hiring Process

Support – If you have a medical condition or an individual need for an adjustment to our process, and you believe this may affect your ability to be at your best – please let us know so we can talk about how we can best support you and make any adjustments that may be needed.

Our Values

We look for people who share our values and can add to our culture. Values are shared beliefs that guide our decision-making, culture is how we function as a group and how we live our values as individuals.

Clear - The energy industry can be pretty complex so we strive to provide clear communication to our customers and colleagues

Honest - Transparency is key, Whether that's providing clear bills to our customers or trusting our staff to do the right thing.

Ambitious - All of us are ambitious about the future of So Energy and what we can contribute to it.

Inquisitive - We are also questioning the Status Quo to see if there is a better way to do things for our customers

Caring - We care about the work we are doing, our customers and our colleagues
Sustainable - As a renewable energy company we are providing sustainable products but we also care about sustainable careers. That's why learning and continuous development is so important to us.

Diversity, Equity, Inclusion & Belonging

At So Energy, we’re committed to cultivating an environment that promotes diversity, equity, inclusion and belonging. We are a global community and we believe our unique qualities should be celebrated as they are critical to our innovation. It’s essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise. Inclusion isn’t just an initiative at So Energy. We strive to embed it not just into our values but throughout our entire culture.