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SalaryWe are looking for a new Marketing Executive to join our UK and Ireland Marketing team based in Richmond. Your #1 mission will be to increase brand awareness for Tony’s Chocolonely and issue awareness of the bitter truth of the chocolate industry. You will drive creative flair, buzz, and impact across our social channels, with a particular emphasis on TikTok - a channel which we are still quite new to, but where there is huge potential.
It is an exciting time to be a part of the team as we redefine our strategy for growth across our owned channels, and you get to make it happen! You will be the one catching relevant trends, creating engaging content from scratch, developing an inspiring social calendar, and delivering best-in-class community management (aka becoming besties with our Choco Fans). You will also drive earned reach via social media influencers (we call them Serious Friends) and support the wider team by executing brand partnerships and working with our student ambassadors.
You will be a crucial part of the UK marketing team and report directly to the Communication Specialist. This is a unique opportunity for an aspiring communications superstar who wants to make their mark and real impact at a high-growth, purpose-led food business.
What you will do:
- You will craft and execute a captivating social calendar with a special focus on TikTok and Instagram video content. Your storytelling skills will help build brand and issue awareness, creating a lasting impact on our growing community.
- You are our in-house social media expert. You stay on top of emerging social media trends and platforms, providing instant insights to seize content opportunities. Your role involves preparing monthly reports, analysing campaign performance data, and offering deep community insights to shape our communications strategy.
- You forge and maintain relationships with influencers, old and new and execute impactful gifting campaigns to drive user-generated content. Your ability to respond to our Serious Friends with a delightful tone of voice and content will not only make them smile but also strengthen our brand equity.
- You will act as the voice of our brand, fostering meaningful connections with our followers and brand advocates through exceptional community management. Monitoring and responding to comments, messages, and mentions, ensuring timely and authentic interactions.
- You will support the wider marketing team with sampling opportunities, partnership projects, our student ambasador program and trade marketing events.
- You have strong experience in digital/social media marketing – particularly TikTok and Instagram. Your passion, curiosity and drive to learn more about the digital landscape is unparaleled.
- Confidence in using video editing software, Adobe Suite and scheduling software is a strong preference so do let us know which programs you have good experience using.
- It’s also a bonus if you are confident running paid campaigns on Instagram and TikTok.
- You are bursting with creative and innovative ideas to elevate our owned channels.
- You are organized and smoothly juggle multiple tasks effortlessly.
- You excel at adjusting tone of voice, language, and the brand story depending on the communication channel and audience. You have a keen eye for detail, and you spot typos from a mile away.
- You love connecting with fans via social media – it gives you energy vs being something you ‘have to do’.
- You believe wholeheartedly in Tony’s mission. You live our core values: outspoken, wilful, entrepreneurial and makes you smile.
- Raise the bar. You challenge yourself and Team Tony’s to increase our ambition and to accomplish our mission. Make mistakes along the way and learn from them.
- You are keen to work either fully from our Richmond office or in a hybrid set-up (at least 2-3 days a week from the office).
