Marketing Executive

Find Your Feet delivers training courses and events, which empower individuals to take their next steps with confidence. From developing their digital marketing skills or financial literacy to learning how to perform well in job interviews, we help individuals create the careers that are right for them.

Everything we do has people at its heart. They help us to decide not only on what training they need, but how it should be delivered. 

Values

· Mentor- Provide access & clear road maps to opportunities & self-development, through expert guidance and support.

· Inspire - To reach and engage young people within the community with relatable role models. Tackling the mindset of where you start does not determine where you finish.

· Cultivate- To nurture & enhance natural talents & skills of the FYF alumni. Building on self-belief, challenging self-limitations, to bring forth the best version of who you can become.

Job Overview

Your role highlights include managing marketing strategies to drive brand awareness, customer & client acquisition, and funding growth. You will be asked to collaborate with teams and individuals to implement marketing initiatives that align with our business objectives.

Roles & Responsibilities

Graphic Design

· Create visually appealing graphics for various digital and print materials, including marketing collateral, social media assets, presentations, and more.

· Collaborate with cross-functional teams to understand design requirements and produce creative solutions that align with brand guidelines.

Asset Creation:

· Develop high-quality assets for web and mobile applications, ensuring a seamless and visually engaging user experience.

· Generate icons, illustrations, and other design elements to enhance the overall aesthetic and usability of digital products.

Strategic Planning

· Develop, implement, and manage comprehensive marketing strategies aligned with overall business and project goals.

· Conduct market research to identify opportunities and trends.

Campaign Development

· Plan and execute marketing campaigns across various channels, including digital, social media, print, and events.

· Create compelling content and messaging to engage target audiences.

· Create campaigns for our clients

Brand Management

· Maintain and enhance the company's brand identity.

· Ensure consistency in branding across all marketing efforts.

Digital Marketing

· Oversee digital marketing initiatives, including website content, SEO, SEM, email campaigns, and social media.

· Create assets and content for posting and campaigns

· Analyse digital marketing metrics and optimize strategies based on performance.

Budget Management

· Obtain and manage marketing budgets dictated to by the finance department.

Market Analysis

· Capability to conduct market research to identify trends, opportunities, and competitive threats.

· Conduct market analysis to identify new opportunities and challenges.

Collaboration

· Work closely with other departments/ individuals to align marketing efforts with overall business objectives.

· Mentor allocated team members providing them with guidance and structure

Public Relations

· Oversee public relations efforts to maintain a positive brand image.

· Develop and maintain relationships with media contacts.

Analytics and Reporting

· Use analytics tools to track and measure the effectiveness of marketing campaigns.

· Prepare regular reports on key performance metrics, growth and development areas

Please see the full Job description and Person specification attached

Feel free to apply for this role even if you do not meet all the requirements. We welcome all enthusiastic candidates