Marketing Executive

Key Responsibilities:

• Assist in planning and implementing marketing strategies and campaigns to support sales and product teams across the companies properties in alignment with established business priorities.
• Support the delivery, measurement, and reporting of both online and offline marketing activities.
• Support and facilitate company events, conferences, industry seminars, and webinars, acting as the primary contact for key stakeholders and partners.
• Coordinate and maintain the marketing content calendar, ensuring its timely and accurate execution.
• Coordinate and produce marketing content and collateral, collaborating with teams to ensure projects align with the marketing calendar and are delivered promptly at a high standard.
• Conduct and present market research insights and competitor analyses to inform future strategy and marketing decisions, as required.
• Handle ad-hoc marketing requests, including content for sales communications, social media, vendor marketing, events, charity activities and exhibitions.
• Use analytics tools to review, adapt, test, and enhance performance against KPIs
• Develop and oversee paid and organic social media activities for the companies properties, covering content planning, delivery, and performance reporting.
• Play an active role in website maintenance, performance and optimisation including SEO

Key Measurements:

• Timely, and accurate, delivery of work to agreed deadlines
• Social media engagement
• No. of qualified leads generated
• Sales & revenue generation

Key Skills:

• Experience working with MS Office, Google Analytics, Google Data Studio and other reporting suites
• Extensive working knowledge of MailChimp or a similar email platform
• Experience of creating great written content
• Ability to use WordPress (preferred) or similar content management system
• Experience working with organic and paid LinkedIn, Twitter and Facebook
• Experience delivering (& a solid understanding of) SEO (essential), PPC & affiliate marketing (desirable)
• Good understanding of marketing principles and project management
• Highly organised, being able to manage complex schedules/deadlines and ability to multitask
• Excellent written and verbal communication
• Organised and determined with an eye for detail
• Bold, enthusiastic, personable and motivated to get stuck in (team player)!
• Marketing qualification preferred, with minimum 2 years’ relevant experience