Job Description
The above role encompasses full end-to-end execution of the Alliance Automotive group's DC marketing plan requiring effective timing and co-ordination.
The role is suitable for a marketing profession with experience in campaign co-ordination and creation looking to take their next step in a challenging multi-task environment.
Overview:
Promotions
- Manage and co-ordinate regular promotional activity utlising the full marketing mix covering: Email marketing, Traditional print media and Internal communications
- Take a lead in develop marketing plans for forthcoming promotions, identifying where activity can be doubled down where possible
- Production of accurate marketing briefs to ensure that all campaign activity captures the requirements of the stakeholder briefing
- Identifying the appropriate channels both online & offline where applicable to maximise the ROI on campaign activity
- Ensure the promotional calendar is effectively communicated to each level of the supply chain
Product Launch Campaigns & Strategic Suppliers
- Maintain, manage & implement a national marketing plan across all business units with strategic suppliers, liaising with all stakeholders within the group
- Liaise with the internal product teams to ensure all activity is scheduled and briefed correctly
Reporting
- Assist the Marketing Manager in the production of a monthly report on activity and results from campaign activity
Future Development
- As the role develops you will be expected to identify trends or opportunities where the business can capitalise from a promotional perspective i.e seasonality / events
Asset Management:
- Maintain all marketing assets utilised both online and offline
EDUCATION AND EXPERIENCE REQUIREMENTS
- Bachelor's degree in marketing or related field
- 2+ years of experience in marketing
- Email marketing experience
- Strong proficiency in Microsoft Excel/Power Point/Word