Marketing Executive

Below is a brief description of the responsibilities involved for the Marketing Executive role within our company.

• Look for new products and services within market.
• Look at online promotion and local promotion and compare them with current market value with all other competitors.
• Developing comprehensive marketing strategies aligned with the healthcare company's goals and objectives.
• Involvement in conducting market research, analysing industry trends, and identifying target audiences to formulate effective marketing plans.
• Oversees the planning, execution, and optimization of marketing campaigns across various channels, including digital, print, and events.
• Collaborate with internal teams and external vendors to ensure seamless execution and timely delivery of campaigns.
• Crafting compelling content is crucial for engaging healthcare consumers and driving brand awareness.
• Creating and curating content for various marketing collateral, including website content, blog posts, social media updates, email newsletters, and promotional materials.
• Ensures brand consistency across all marketing channels and communications. Also monitor brand perception, address any negative feedback or issues, and implement strategies to enhance brand equity.
• Lead generation strategies, such as advertising campaigns, content marketing, and lead nurturing tactics, to capture and convert leads into customers.
• Tracks key performance indicators (KPIs), conducts data analysis, and generates reports to evaluate the effectiveness of marketing initiatives and make data-driven decisions.
• Adherence to various regulations and compliance standards, such as HIPAA (Health Insurance Portability and Accountability Act) regulations. Ensures that all marketing activities comply with relevant laws, regulations, and industry guidelines.
• Staying abreast of industry trends, emerging technologies, and best practices is essential for success in the fast-paced healthcare marketing landscape.
• Actively seeks opportunities for professional development, attends industry conferences, and engages in ongoing learning to enhance their skills and knowledge.
• Take feedback from local customers or do engage with local community events.
• Record any demand coming from customer in large amount of product or service and look for supply within time.

Qualification preferred:

• Minimum Graduation Degree (or equivalent) in marketing, business or related field
• Previous marketing experience is essential.

Job Types: Full-time, Permanent, Temporary contract, Fixed term contract, Temp to perm

Pay: £39,654.00 per year

Benefits:

• Additional leave
• Casual dress
• Company pension
• Employee mentoring programme
• Sick pay
• UK visa sponsorship
• Work from home

Schedule:

• 10 hour shift
• 8 hour shift
• Day shift
• Holidays
• Monday to Friday

Ability to commute/relocate:

• Colchester: reliably commute or plan to relocate before starting work (preferred)

Experience:

• Marketing: 1 year (preferred)

Work Location: In person