Marketing Manager

Job Description

About Bank Workers Charity

We’re the benevolent society supporting UK bank employees and their families. Each year we help thousands of people encountering financial, health, housing and wellbeing challenges with independent advice and guidance, case management, referrals to expert partners and grant giving.

About you 

Are you a creative and strategic thinker with a passion for crafting compelling narratives? Do you have a proven track record in developing successful marketing campaigns and content planning/delivery? Do you keep an eye on the metrics – changing your approach according to what the data tell you? If so, you could be the perfect Marketing Manager for our team.   

About the role

Hybrid working (minimum two days a week office based for FTE)  

In this role, you will play a pivotal part in shaping our messaging, supporting our fundraising efforts, and leading our marketing strategy to position the charity as a trusted provider of financial and wellbeing support for those most in need, and as a signposting and early intervention resource for the wider community we support. 

As our Marketing Manager, you will develop and implement a comprehensive content strategy that aligns with our marketing objectives and brand identity, while creating and managing an editorial calendar to ensure consistent and timely content delivery across all channels. You will craft high-quality, engaging, and persuasive copy for various platforms, including websites, reports, email campaigns, and print materials.  

Collaborating in cross-functional teams, you will develop and execute integrated marketing campaigns, monitor and analyse campaign performance metrics, and make data-driven decisions to optimise content and strategies. 

What we offer 

We’ve put a lot of energy into being a great place to work. We’re proud of our supportive culture and commitment to equality, diversity and inclusion. There are plenty of learning opportunities, and as a wellbeing charity we aim to be a leader in wellbeing support for our people.  

 Our benefits include: 

• 30 days holiday plus public holidays (with the option to buy additional leave)  

• 8% employer contribution to BWC’s pension scheme and up to 3% matched with employee contributions 

• A wide range of employer funded wellbeing experiences through Heka 

• Flexible benefit provision (including Medicash plan, cycle to work, payroll giving and electric car scheme) 

• Group Life Cover (three times annual salary) 

• Weekly wellbeing half hour 

• Season Ticket Loan (upon successful completion of probation) 

• Employee Assistance Programme
  To apply, please send a CV including a supporting statement (no more than one side of A4) outlining how your experience meets the criteria set out in the person specification in the Applicant Pack. 
  Bank Workers Charity is committed to supporting diversity and inclusion and welcome applications from all backgrounds and communities.