Marketing Manager

Could you be our new Brand & Marketing Manager?

We’re looking for a creative, dynamic and enthusiastic comms professional to join us on our mission to ensure no child or young person ever has to grieve alone. As our Brand & Marketing Manager you will be at the forefront of growing and developing the Winston’s Wish brands and find new and innovative ways to reach the children and young people who need us. This is a varied and fast-paced role where no two days will be the same.

From sharing the voices of our incredible Youth Ambassadors far and wide, to marketing fantastic fundraising initiatives to identifying new opportunities to reach young people, you’ll play a fundamental role in ensuring bereaved children and young people know they can put their trust in Winston’s Wish when their worlds are turned upside down by grief.

Main Responsibilities

• Marketing outreach and project management
• Work alongside the Director of Marketing & Communications to action the charity’s strategic marketing plan.
• Lead a team of marketeers in planning, delivering and measuring effective projects to drive revenue and reach across multiple areas of the company.
• End to end management of comms plans to ensure projects are delivered to a high standard using data and analysis to refine and develop plans in order to reach targets.
• Oversee marketing activity across all channels, with a strong emphasis on developing data led digital marketing. Ensuring the team are constantly analysing, refining and optimising.
• Write influential and fluent copy aimed at different target audiences to engage and ultimately drive interest.
• Actively identify and motivate the team to recognise opportunities to market Winston’s Wish to reach our identified audiences.
• Work with the charity’s approved freelance designers to oversee the creation and delivery of marketing assets and artwork, adhering to our brand style and tone of voice.
• Support the PR & Marketing Officer to identify and respond to media requests and create opportunities that grow the charity’s reputation. 

Brand Management

• Work alongside the Director of Marketing & Communications to embed a cohesive and engaging brand identity to create memorable and consistent experiences for all.
• Develop our visual identity in a way which brings our cause and purpose to life in the most engaging and inspiring way possible.
• Grow and manage our database of brand and marketing assets and materials.
• Use market insight and analytics to continuously develop our brand to position Winston’s Wish as a leader in our sector. 

Team Management & Administration

• Work alongside the Director of Marketing & Communications to lead our marketing and communications team, ensuring there is a clear direction of travel, an understanding of purpose and an exemplary culture embedded to drive future success.
• Line manage the Digital Marketing & Communications Officer and PR & Marketing Officer.
• Effectively manage expenditure across all projects and campaigns in line with agreed expenditure budgets.
• Effective reporting as required in line with agreed objectives and KPIs.
• Ensure that the recording of permissions and consents is adhered to in line with our policies and procedures and in accordance with GDPR. 

All Staff

• Contribute to the vision and mission of Winston's Wish; whilst embedding the values into your daily work activities.
• Promote equality of opportunity and diversity in accordance with Winston’s Wish policy.
• Contribute to the overall success of the charity’s fundraising needs by providing case studies, attending events and adding value to the experience of our supporters as required.
• Contribute to the brand and reach of the charity by working alongside our Marketing & Communications Team when relevant press opportunities arise or when required for social media and online content (including the use of photography).
• Work to objectives, targets and work plans agreed with your line manager.
• Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required.
• Take an active part in the Quarterly review process and participate in training agreed with your line manager.
• Recognise and champion the lived experience of children and young people with bereavement within your work.
• Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Winston’s Wish policy.

Person Specification

Essential

• Ability to be passionate and inspiring when communicating the work of Winston’s Wish.
• Excellent copywriting and editorial skills across multimedia channels.
• Experience of processing and turning complex information into compelling and relevant stories and content.
• Strong demonstrable experience of brand management and delivering strategic brand projects.
• A confident brand guardian with experience of developing and implementing brand guidelines, providing clear and well-reasoned feedback on a wide range of creative.
• A confident project manager, able to develop and roll out a strategic marketing plans that reach our intended audiences.
• Lead, enthuse and inspire colleagues at all levels to get behind our brand and marketing activities.
• Experience of managing and motivating a team.
• Ability to show empathy for the children, young people and families we support.
• Curious, creative and innovative, unafraid to challenge the status quo.
• Strong commitment to the values of Winston’s Wish – We are caring, hopeful and honest; we respect others and we try new things. 

Desirable

• Project management experience.
• Graphic design experience.
• Experience in a similar environment.
• Understanding of child bereavement.
• Experience of using Salesforce CRM System.

Recruitment Timetable

Application deadline: 12th July at 5pm 

Interview date: 26th July 

Interview location: Zoom

Winston’s Wish reserves the right to close the vacancy early if we receive a high number of applications for the role before the closing date.