Marketing Manager

Title: Marketing Manager

Location: Belfast, BT3

Duration: Permanent

Hours: Monday – Thursday 08.30 – 17.00; Friday 08.30 – 16.30 (Flexibility in

hours may be required)

Salary: £40K plus a 10 – 15% on target annual performance bonus

Benefits: Contributory pension scheme with enhanced employer contribution for qualifying staff, Free life assurance, Enhanced maternity pay for qualifying staff, Enhanced sick pay for qualifying staff, Give as you Earn scheme, 20 days annual leave and 11 bank holidays, Up to an additional 5 days for length of service, Further education policy, Dedicates health and wellbeing programme, Employee assistance program. A company van is provided for work purposes.

On behalf of our client, a household name and leading employer within Northern Ireland, we are seeking a Marketing professional to join their Business Development team,

This is a full time, permanent job opportunity and an exciting time to join this evolving organisaiton. Reporting to the Director of Business Development, Marketing Manager lead the strategic development and implementation of brand and customer marketing plans, which will support the sales and brand objectives of the business. The individual will have a key role in the identification and conversion of new customer connections through targeted external communications

Duties include:

1.Managing and executing the marketing plan in line with the marketing objectives and strategy defined by the business and also within the agreed budget allocation

2.Responsible for budget control on a per project basis and maximising costs savings with suppliers and other 3rd parties

3.Managing the leads generation process through the most appropriate and cost-effective marketing channels in the domestic owner occupier sector

4.Principal management and execution of the direct marketing activity for the owner occupier sector to leverage leads levels and cost effectiveness

5.Managing the alignment of the marketing function with the retail operation function to ensure synergy in the overall marketing mix to prospective owner-occupier acquisition

6.Manage and oversee the development of the Company’s Website. Ownership of maintenance and timely reviews to ensure that all data content is accurate and up to date. Coordinate the input from various staff throughout the business that are required

7.to provide regular updates to conform with legislation, protocols and working practices

8.Management and implementation of the digital marketing strategy to stimulate new interest and drive traffic to the website and maximise conversion potential

9.Managing/co-ordinating and fostering supplier relationships to deliver cost effective creative solutions to the marketing proposition

10.Provide marketing information statistics and support information in relation to activities executed. Performance campaign information for evaluation and cost evaluation

11.Management of market research to enhance the overall understanding of target markets and inform communication strategy

12.Organise exhibition displays and major launch activities as required in order to support and develop the marketing strategy, whilst being cost effective, ensure the exhibitions promote the desired company image and achieve the appropriate business results

13.Support the collection and maintenance of the company’s corporate database ensuring that the database is compliant with current GDPR requirements

14.Develop an annual marketing plan for the business and associated budget. This plan will include the development and implementation of customer acquisition plans across the target customer groups within agreed budgets

15.Whilst not a direct report, will support in the management of the Marketing Executive

16.Manage appointed agencies to maximise their effectiveness in producing timely effective marketing solutions in a cost-effective manner

You will need:

·Educated to degree level in a marketing or business-related discipline OR Equivalent professional experience to include a relevant marketing qualification / accreditation.

·Minimum of three years’ experience in a marketing position.

·Experience as a budget holder for a departmental budget

·Strong analytical and project management skills.

·Ability to demonstrate sound creative judgement.

·Experience of effectively managing external partners

Further details are available to applicants. To find out more please send your CV to Patricia in by clicking on the link. All applications will be treated in the strictest confidence.

If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Please ensure your CV is accurate and up to date. The CV should include your full employment history inclusive of dates, all academic achievements and full personal contact details.

Apple Recruitment Services is acting as an Employment Agency in relation to this vacancy. Apple Recruitment Services is an Equal Opportunities Employer.