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Form of workMarketing Manager
Location : Hybrid - Bourne
Salary - Dependent on experience
We are seeking a motivated individual with 3-5 years of marketing experience at a senior executive level, eager to advance to a Marketing Manager role. Reporting to the Head of Marketing, this position involves owning and managing specific projects, contributing to strategy, and pioneering new marketing methods for market-leading events. The role demands a digital strategy focus, but also elements of traditional marketing and requires both office-based work and active participation in on the ground event management.
Key responsibilities:
Deliver omni-channel marketing campaigns for customer acquisition and retention.
Plan and execute digital campaigns, staying ahead of trends.
Manage Meta ads, Google Ad campaigns, and other digital formats.
Oversee segmented email marketing strategy and innovate email campaigns.
Develop and manage social media strategy, ensuring brand consistency.
Collaborate with internal teams for maximum campaign exposure.
Create content including videography, photography, and writing.
Engage in live marketing content creation during events.
Network within the outdoor leisure community for brand reach and collaboration.
Book speakers for our Advice Centres.
Analyse and report on marketing campaign performance.
Provide hands-on support at events, covering various operational aspects.
Essential skills:
Proficiency in Meta and Google Ads, and Google Analytics.
Experience with large, segmented email databases.
Strong writing skills for print and digital media.
Ability to adapt in a fast-paced environment and respond to market changes.
Problem-solving skills, especially during live events.
Ambition, creativity, and target-driven mindset.
Strong planning and organisational skills.
Excellent communication and relationship-building abilities.
Desirable experience:
Previous event management experience.
Skills in videography and photography.
Experience with influencer collaborations.
Proficiency in prospecting partners, sponsors, and guest speakers.
Location and hours: Bourne (hybrid Working), 35 hours per week (9am 4.30pm). This role requires off-site work during events with occasional overnight stays.
Benefits:
26 days holiday plus bank holidays.
Company pension scheme.
Life assurance scheme (twice your salary).
Staff social events.
