Marketing Officer

Job Title: Marketing Officer (School Liaisons and Content Creation)
Location: East London
Hours: 36
Salary range: £29,913 - £32,523 per annum
Waltham Forest College is a forward thinking, vibrant, diverse and exciting place to study and work. We are proud of our achievements including being rated as the top performing college in London for student satisfaction for the past two consecutive years, as well as being graded as Good by Ofsted.
We believe that our employees are the heart of the organisation and having the right people in the right place, with the right skills is the key to our success. We are looking for a committed individual who is passionate about working in an aspirational and high performing college and dedicated to contributing to an outstanding experience for our learners.
The successful candidate will play a pivotal role within an award-winning Marketing Team, in developing and executing strategic marketing campaigns particularly for school events and the college’s social media platforms. From crafting compelling content to analysing campaign performance, you'll have the opportunity to make a significant impact on the College online and offline presence.
This postholder will proactively grow and further develop the College’s School Liaison Programme (via school visits), and Social Platforms (including TikTok). The postholder will also play an integral and active part to coordinate and execute the College’s marketing campaigns, deliver innovative strategies to achieve market growth and overall brand awareness.
As the Marketing Officer for the College, you will lead role in the delivery and coordination of secondary school events, taster sessions, college Open Events, etc. and providing support and information to key stakeholders: parents, school leavers, careers advisors, adult learners etc. You will also be responsible for producing content marketing to attract, engage and retain the target audience by creating and sharing articles, podcasts, videos, and other media, for the College’s content marketing platforms including Facebook, TikTok, Instagram, YouTube and LinkedIn and any other associated platforms.
Experience of working within a marketing environment is essential. Other requirements include:
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management and digital marketing.
• Strong understanding of social media platforms, analytics tools, and best practices.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative ideas.
• Attention to detail.
The candidate will be able to communicate effectively with people, work independently without close supervision, able to plan, prioritise and meet deadlines, providing timely reports and updates.
Given the nature of the role, the candidate must have a flexible approach to working hours and arrangements and must be willing to travel to secondary schools and to other external marketing events.
What’s in it for you?
We offer the opportunity to help develop your skills and knowledge in a friendly team environment, plus a range of benefits including a career average pension scheme (LGPS), employee assistance programme, discounted local gym membership, enhanced sick pay, NUS Employee discount, free onsite parking, cycle to work scheme and Sodexo benefits scheme
Equality, diversity and inclusion
We are committed to creating and promoting a diverse and inclusive workforce that better reflects the wider community we support.
Safeguarding
We are committed to safeguarding and promoting the welfare and safety of our students and expect everybody working for the College to share this commitment. We actively seek DBS clearance checks for applications of employment as part of our safeguarding procedures. In line with KCSIE 2023 and Safer Recruitment principles the college reserves the right to conduct online searches of shortlisted candidate.
Closing Date: 23 April 2024
Interview Date: w/c 29 April 2024
*Please apply as soon as possible as applications will be considered upon receipt; we reserve the right to interview before the closing date*.