Marketing Officer

Vision 2023-2028: Target audience 1,000,000

The vision and focus for the next 5 years is exciting and ambitious, developed through input from audiences, stakeholders, and the team it draws on our strengths, widening the collections, and delivering a range of engagement mainly across the UK and some overseas. We shall ensure that the theme of inclusion, across the full range of Paralympic sport, shapes what we deliver, how we deliver it, to whom and with whom we deliver it, as well as remaining a dynamic organisation that can respond to opportunity. Central to this work are three interacting themes that will be delivered both physically and virtually, through national, international, regional, and academic partnerships.

Role of the Marketing and Communications Officer

Overall

We are seeking a person with marketing and communications expertise to help us build our audiences physically and virtually.

In this role you will:

• Lead on the delivery of key marketing objectives as set out in the marketing plan for 2023 to 2028.
• Contribute to the development and delivery of the marketing and audience development plans in response to need and opportunity.
• Oversee the NPHT social media accounts including creating content and sharing this with their audiences online including LinkedIn and facebook adverts.
• Promote NPHT events and opportunities including uploading events to the website and researching opportunities to promote to relevant contacts.
• Writing publicity content including press releases, newsletters, e-invites, website copy, promotional banners, and leaflets.  
• Write and create events listings on the NPHT website and other platforms.
• Monitoring and responding to feedback from the media and public about the NPHT.
• Report monthly on KPIs to the NPHT team and quarterly to the Board.
• Direct the wider team on areas where they support the marketing plan.

In order to deliver this work, you will have the following skills:

• Excellent written and verbal communications skills, with the proven ability to write and produce engaging communications for a range of channels and audiences. In particular meeting the access needs of our audience. 
• Experience of developing, delivering, and evaluating marketing and communications activities to meet agreed objectives and audiences. 
• Ability to create, plan and implement exciting social media campaigns.
• Ability to work proactively using own initiative, prioritise work and meet deadlines, with well-developed time management skills. 
• Understanding of branding principles and application of these in communications and marketing. 
• Excellent interpersonal skills with the ability to communicate and negotiate with a wide range of people at all levels internally and externally. 
• Flexible approach and skilled at working in a fast-paced environment and juggling multiple priorities. 
• Experience of using common design packages, shared online drives, web content management systems and email marketing software.

Reporting requirements

You will be part of the overall NPHT team, liaising with other consultants especially the Digital Content Manager. You will report to the Head of Programmes, providing monthly updates.

Contractual arrangements

Office based with flexibility to work from home. This role can be contractual or employed.

Fee

£30-35,000 depending on experience (2 days a week pro rata) spread over 3-4 days.