Address
Form of work
Salary End Date
Thursday 28 March 2024 Salary Range
£57,546 - £63,940 Agile Working Options
Job Description Summary
At Lloyds Banking Group, we’re driven by a clear purpose - to help Britain prosper. As the UK's largest retail and commercial bank, we have a footprint that touches nearly every community and household in the UK. We have a big responsibility to support the UK economy and have a clear strategy to put customers first - and achieve our vision of becoming the best bank for customers.
Job Description
JOB TITLE: Marketing Planning Manager
SALARY: £57,50 - £63,900
SALARY: £57,50 - £63,900
LOCATION: Bristol
HOURS: Full-Time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, in the office.
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, in the office.
About this opportunity
This role sits within the Marketing Strategy & Planning team, in the Consumer Lending Engagement Squad, within our Chief Customer Office (CCO).
Working with our Consumer and B2B Transport brands, we're looking for a Marketing Planning Manager to lead and facilitate communications planning processes within the team, as well acting as a first point of contact for the Transport business into Marketing.
Our Transport Business is redefining itself, with ambitious growth targets and a significant change programme. This is an exciting opportunity to work across a broad range of brands and customer groups, scoping and agreeing marketing activity right through the conversion funnel. We would like someone with proven experience of strategic Marketing Planning and campaign development, who is comfortable dealing with ambiguity and is energised by a fast paced environment.
About our team:
- The Strategy & Planning team is a centre of excellence that brings together significant resources to create a deep focus on our audiences, customer anchored strategy and the capabilities required to implement it.
- We help marketing delivery teams support the lending needs of our customers, helping them to feel confident about borrowing well.
- We articulate business problems and customer opportunities in ways that gain commitment and create traction amongst stakeholders,
- We ensure our campaigns meet the needs of our customers, whilst also delivering for the business, and maintain a strong focus on improving the effectiveness of all we do.
As a Marketing Planning Manager, you'll have the following responsibilities:
- Work as part of a matrix with the Business Unit, the wider marketing team, and the agency team to develop planning frameworks and articulate customer and branded partner strategy for areas of focus
- Ongoing monitoring of campaign performance and external market factors to continually review and refine plans and drive the best possible results, maximising return on our investment
- Leverage new conversion technology / capability as it comes on board, to consistently improve performance
- Lead planning and prioritisation discussions, to ensure that pending activity is supported by key areas before moving into the delivery phase
- Act as the Marketing first point of contact for the business including for their transformation programme to build better customer experiences
- Ensure accurate and effective day to day budget management.
What you'll need:
- Experience of developing customer strategy and effective marketing plans
- Experience of delivering either engagement, conversion / direct response activity in 121 channels – Email, Internet Banking, Direct Mail OR experience of B2B marketing including thought leadership, intermediary engagement or end user communications
- Experience with interpreting customer insights in order to map customer journeys or define customer experience at segment/audience level
- Proficient in managing budgets and making recommendations based on interpreting performance data to drive cost effective performance
- Excellent stakeholder management skills – communication and influencing
- Project management experience, either leading or supporting would be useful along with an understanding of business commercials and how to interpret them
- Naturally collaborative and curious with a continuous improvement mind-set!
About working for us
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups.
We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.
We also offer a wide-ranging benefits package, which includes:
- A generous pension contribution of up to 15%
- An annual bonus award, subject to Group performance
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
If you're excited by this opportunity, we'd love to hear from you. Together we’ll make it possible!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
