Paid Search Manager

Paid Search Manager

Office based, £50,000 - £55,000, + Pension + discounts + 28 days holiday (inc bank holidays)

Reporting to the Marketing Director, you’ll be responsible for the development and delivery of the paid advertising strategy. You'll have solid digital marketing experience preferably in an ecommerce environment; experience shaping marketing strategies, managing a small internal team and collaborating with partners. You'll have experience growing brands and online presence with B2C and D2C campaigns driving positive ROI.

Background

Get Laid Beds was founded in Leicestershire in 2012 with a vision of handcrafting quality beds and selling them online. 10 years later, we've hit £17M in sales across the UK and US with state-of-the-art manufacturing and marketing. Our 90 employees drive continuous improvement and customer centricity. If you are passionate about digital marketing and have a proven track record of delivering results, we want to hear from you.

Responsibilities

• Develop the Strategy with the Marketing Director for the execution, and success of Paid Search campaigns - execute brilliantly built campaigns
• Drive profitable growth in the market at pace,
• Create and optimise ad copy to improve click-through rates (CTR) and conversion rates
• Monitor campaign performance and make data-driven optimizations to improve ROAS
• Manage budgets effectively to maximise significant advertising spend
• Collaborate with cross-functional teams to align Paid Search campaigns with overall marketing objectives
• Proficient in using analytics tools to analyse campaign performance and make data-driven decisions
• Ideate, strategise, and execute Paid Search campaigns.
• Daily account management: optimise, manage budgets, test campaigns
• Analyse data and profitability
• Work with engineers, designers, developers, CX to build top-notch digital experiences

About You

• Advanced Paid Search competency - demonstrable experience using Google Ads and Meta Ads, managing large-scale campaigns and budgets. Paid Social experience is a plus.
• A good technical understanding of data, attribution and tracking
• A data-driven approach with superior analytical and quantitative skills. You’ll think creatively to determine testing methodologies and to optimise campaigns to deliver results.
• Data analysis, reporting, and data-driven strategic decisions
• Excellent communication and interpersonal skills; influence stakeholders

Benefits include:

• 28 days holiday
• Generous staff discounts,
• Pension,
• free parking,
• Exciting, high energy team environment

Crafting Careers in comfort - Join the Get laid Beds family!

Apply now and we will review your application within 7 days. It's likely to be a two stage interview with a video meeting to get started then a face to face interview at our Head office Barn in Leicestershire.

Other job titles: Paid Search Manager, Digital Marketing Manager, Performance Marketing Manager, Senior Paid Search Manager, PPC Manager, Pay per click Manager, Paid Search Account Manager, Digital Performance Marketing Manager.

Commutable from Rugby, Coventry, Hinckley, Lutterworth, Market Harborough, Leicester

Job Type: Full-time

Salary: £50,000.00-£55,000.00 per year

Benefits:

• Company pension
• Employee discount
• Free parking

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Leicester: reliably commute or plan to relocate before starting work (required)

Experience:

• PPC: 4 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person