Partnership Activation Manager

An opportunity has arisen in the Marketing and Communications department for a part time Partnership Activation Manager, working 21 hours per week.
About The Kennel Club
Formed in 1873, The Kennel Club exists to make a positive difference for dogs and their owners. Our key areas of activity include:
Helping potential dog owners find the right dog for them, and work with the dog breeding community to ensure those dogs are healthy and happy.
Supporting dog owners to access high quality training and pet insurance and provide a range of advice and support to help ensure the ongoing wellbeing of dogs.
Working with breeders, judges, competitors and exhibitors to organise world-class events and to develop the resources they need to thrive.
The primary objective of The Kennel Club is to improve in every way the welfare, health, and general wellbeing of all dogs throughout their lives, by means of various research and educational programmes, and our Charitable Trust.
What the role of the Partnership Activation Manager involves:
This is a pivotal role within the Marketing and Communications department. The role offers the right candidate the opportunity to make a positive tangible impact on the growth of The Kennel Club brand through its partnership programme. This role is responsible for the development of marketing strategies to support the engagement of the organisation’s important partnership relationships, leveraging the levers which deliver business and audience growth. This is a broad role with many touch points across events, digital and brand partnership.
Work collaboratively with the wider marketing team to ensure we maximise opportunities for storytelling across core marketing communication channels.
Curate, deliver and monitor marketing plans and campaigns against pre-defined benchmarks to ensure success.
Ensure that the budgets, goals and marketing commitments developed for each client are being met and are increasing business opportunities.
Ensuring an exceptional client / partner experience by managing and fulfilling sponsorship and partnership accounts.
Planning coordinating, and executing sponsor events including promotions, paid media, ‘in event’ activation.
Management of the partnerships budget.
Be an ambassador for the brand partnership.
The ideal candidate will be:
Experienced, with proven credentials in delivering partnership programmes and optimising sponsorship activations.
Data driven mind-set (Google Analytics, customer segmentation and data-driven marketing techniques) with a focus on customer acquisition, data analysis scaling through online touchpoints.
Have experience in shaping social strategies (paid and owned / earned) which support commercial objectives, ideally with experience in identifying and onboarding ambassadors.
Experience in both inbound and outbound marketing strategies.
Experience across the full Google Suite (Google Ads, Google Analytics, Google Display Network); Meta Suite, Hotjar.
An expert in SEO with the ability to understand and implement reporting insights from agencies and tools such as semrush to ensure content is delivered against organic search KPI’s.
Have experience with PPC / Search and SEO.
We are an enthusiastic, dynamic and vibrant team who enjoy working together. Our ideal candidate should be collaborative and build relationships easily whilst being action orientated and solutions focused. You must be able to manipulate data and analyse the statistics, particularly on Google Analytics and have the ability to report on data to find solutions and underperforming areas. Attention to detail with exceptional organisation and project management skills will be essential.
What we can offer a Partnership Activation Manager:
Competitive Salary
Hybrid Working (Office and Home-based)
Generous Contributory Pension Scheme
Life Assurance and Healthcare Cash Plan
Interest Free Season Ticket Loan
Cycle to Work Scheme
Discounted Gym Membership
Free Fruits
23 days annual leave plus bank holidays, increasing by one day after every full year of service up to a maximum of 27 days
It's an exciting time to join The Kennel Club as we begin the next stage in our journey, ensuring that we adapt and remain future focused, while retaining and celebrating our heritage.
The application process:
If you are interested in applying for this position, please complete our equal opportunities monitoring form send your CV and a covering letter explaining why you are suitable for this role to jobs@thekennelclub.org.uk by 20 February 2024. Further information can be requested from this email address. Interviews week commencing 26 February 2024.
Please be advised that if you are a member of The Kennel Club and are successful in your application you will be required to relinquish your membership.