Performance Marketing Manager

Do you have the vision to steer our clients toward digital success by blending creativity with analytics Are you prepared to spearhead campaigns across multiple channels, setting new standards for success Join us now at Crucible where innovation meets impact as a Performance Marketing Manager.

Location: London (Remote)

Salary: £50,000 per annum

Job Type: Full Time, Permanent

Who We Are:

We are Crucible; a team of marketers, designers and developers and consultants united by a vision: to change the way businesses grow by realising the full potential of their website and wider digital ecosystem.

Our mission is to challenge businesses to go further - to offer them new ways of thinking, dynamic, cutting-edge opportunities to develop online, and to reimagine the way they deliver value to their customers and clients.

We sit as a hybrid consultancy agency that provides marketing teams and business leaders with the digital expertise and guidance to develop customer-focused strategies and campaigns enabled and powered by Digital and then help them implement, manage and, crucially, test their campaigns and strategies by following customer- and market-led principles.

After 9 years in operation the company is keen to capitalize on recent successes by maintaining and improving two major client accounts, in ecommerce and health.

Performance Marketing Manager - The Role:

The Performance Marketing Manager will be a crucial part of Crucible's ambitious plans by maintaining and improving its existing client campaigns, and reporting, recommending and directing strategies for further gains and growth across performance channels - particularly Google PPC and Meta. You will actively engage with clients, direct and plan their campaigns, and work to achieve growth and conversion goals. Your strategies will be imperative for the growth and success of our clients.

It is most important for the successful candidate to approach the challenge with an open and enthusiastic approach and have an analytical and entrepreneurial mindset. As the department grows based on your successes, the role is likely to become part of the company's senior management structure.

Performance Marketing Manager - Key Responsibilities Include:

- Accountability for paid ad campaigns across search, display, social, and retargeting networks by conducting extensive keyword research, market analysis, and optimising of campaign performance

- Forecast-responsibility, working towards greatest possible spend within client's budget at the highest ROAS

- Ensuring successful campaigns managing bids and budgets to be able to meet predefined KPIs

- Optimising campaigns across multiple channels to deliver the best return on investment

- Write content for marketing ads, campaigns, and landing pages

- Setting briefs for creative design - video and image

Performance Marketing Manager - You:

- An implement, test, and measure mindset, with strong analytical skills

- The ability to build campaigns, advise development teams on where to place pixels and setup UTM codes

- The ability to refine and implement strategies, advising team members on best approach

- The desire and ability to lead a small team and impart knowledge to junior members of the team (though the role will initially not have any direct reports)

- Client-facing, delivering reports and attending pitches

- Experience working with clients at the beginning of their digital marketing journeys

- Deep knowledge of analytics platforms (Google Analytics, SEMrush, Google Ads, Meta Business Manager )

Desirable

- Experience working in an agency environment, across various accounts

- Experience working with AdOps

- Experience working with international clients

- Certified in Google Analytics, Google Ads or Facebook Ads

Performance Marketing Manager - Benefits:

We are continually developing and adding to our benefits package, with more to follow as the company grows.

- Skip the commute; the Crucible team works entirely remotely and are based UK-wide.

- 23 days + public holidays annual leave and additional 3 mental health days offered

- Regular team socials held in London and membership to co-working spaces

- Flexible working hours to accommodate work-life balance

- Continuous learning and development opportunities with a training budget

As an equal opportunities employer, our mission is to welcome everyone and create inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.

To submit your CV for this exciting Performance Marketing Manageropportunity, please click 'Apply' now.