AddressAdditional Locations: Spain-Madrid; France-Île-de-France; Germany-Düsseldorf; Italy-Milan; United Kingdom-Hemel Hempstead
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
THIS ROLE CAN BE BASED IN MADRID, LONDON, PARIS, DUSSELDORF
Purpose Statement
The role is responsible for translating business strategy into product and portfolio strategy, taking into consideration market, customer, and competitive insights, influencing the global product development / marketing organization, and driving actions to get products to market.
Key Responsibilities
- Marketing Strategy Formulation: Direct and approve franchise market development priorities & strategic / tactical plans; Set the direction for clinical strategy and define appropriate tracking tools; Set directions for Budget planning and define appropriate tracking tools for the franchise; Accountable for ensuring department plans are consistent with division's strategic plans/objectives; Establish strong relationship with divisional counterparts, particularly in the global organization, to influence and contribute to new product portfolio definition.
- Product Context: Ensure product development initiatives are consistent with EMEA market needs; Direct and approve all necessary actions to drive market / product needs assessments, including product and commercial Voice of Customers (VOC) activities; Manage product prioritization within franchises and provide input and influence towards global divisional development prioritization. Participate with a leading regional voice in FLT meetings, while supporting regional executive management at PIB . Ownership role of the New Product Commercialization Excellence process / document, having a key role of coordinating and aligning all stakeholders involved through strong collaboration and communication up to the Limited Medical Evaluation (LME), at which point handing off to Product Marketing / Downstream.
- Ensures alignment of demand planning and forecasts through close partnering with SIOP team for right-sizing inventory levels, with the purpose of having the right availability of existing and soon-to-launch products for the market. Owns the decision and process of product Allocation Holds.
- Collects and utilizes customer data, understanding and insights to build a picture of future customer needs, motivations and preferences that trigger behaviors and decisions to shape and deliver the best possible customer experience. Collects and understands market insights on practice, trends and technology anticipating market dynamics. Demonstrates awareness of competitive landscape and emerging competitive threats within own area of expertise, having a clear view and perspective of key competitors’ portfolio as well as their messaging and value proposition, supporting the Product Marketing / Downstream team towards competitive response plans.
- Pricing strategy. Influencing pricing decisions for the region.
- Stakeholder management and Networking: Establish and maintain relationships with key International opinion leaders in field; Develop ongoing communication and relationships with key internal functional areas, Country Management, Training, US Marketing and other Boston Scientific divisions; Collaboratively work with R&D / Upstream Marketing on development and execution of product development programs;
- Quality: Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champions all quality and new product regulatory commitments of Boston Scientific.
Candidate Requirements
- Identifies and builds relationships with key stakeholders (e.g. HCPs, Payers / Buyers) to expand knowledge around trends and competitive forces in the market.
- Can build BSC’s positioning vs. that of the competitors’ to generate a competitive response, as well as being able to act in a way as to generate growth opportunities for the business, while establishing clear quantifiable metrics for tracking product / sales performance to measure marketing programs.
- Understands customer motivation and behaviors that drive brand choices, understands how to gather customer insights, can put together market trends based on the customer insights through a variety of quantitative and qualitative methodologies.
- Has analytical capability to understand different market trends and mine customer insights to design innovative solutions or position product and/or portfolio.
- Medical device market profile and trend knowledge through demonstrating knowledge of healthcare industry, country health policies, pricing/reimbursement strategies within the context of current and future market trends.
- Is able to plan-do-review according to priorities and establish due-dates, tracking to ensure proper execution, while involving and coordinating appropriate stakeholders and escalating issues when necessary.
Interested? Please apply online with your CV in English
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Requisition ID: 578807
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
