AddressAs the digital landscape rapidly evolves, Outpost24 stands at the forefront of innovation, creating cybersecurity solutions that not only meet the moment but define the future. We’re on the hunt for a Product Marketing Manager whose passion and expertise can propel us even further into industry leadership.
The Product Marketing Manager is responsible for developing go-to-market strategies and content to reach and educate potential users, as well as equipping our customer-facing staff to communicate with their audience.
Accountabilities and Responsibilities
- Educate customer facing teams (direct sales, channel partners, customer success and support teams) about the customer’s perception of value and how Outpost24 delivers it.
- Compare substitute solutions or competitive approaches to solving the same problems that Outpost24 does, clearly identifying differences.
- Stay on top of market and customer trends to better inform positioning, messaging, and new campaigns.
- Create compelling content for a variety of communication channels (digital, video, group presentation, or one-on-one interaction) that map into critical customer interactions.
- Lead industry analyst relations, working with Product Management to craft compelling pitches and briefings to influence Outpost24 position in market reports.
- Collaborate with the marketing team during campaigns, events, and product launches to ensure customer messages are clearly articulated.
- Measure and report performance of communication to VP Marketing across a variety of customer interactions and evaluate approaches to improve engagement.
- Incorporate the Outpost24 core organizational values – Trust, Respect, Adaptability, and Commitment – into daily tasks and responsibilities.
Other accountabilities and responsibilities may occur.
Mandate
- Be the voice of customer - owns product positioning and messages that clearly describes value to a customer.
- Maintain message consistency – ensure product message are consistent across the company from sales, marketing, customer support to managed service.
- Sales enablement – enable sales with content and competitive insights to increase close rate.
Qualifications
- B2B Product Marketing experience, preferably in the technology or cybersecurity industry.
- Strong operational knowledge of B2B marketing and communication across multiple channels and with mixed media.
- Experience planning and executing marketing projects and go-to-market plans.
- Strong organization skills, self-starting, and able to adapt to new and unusual situations and changing conditions and priorities.
- Be creative and passionate about results.
- Possess good communication skills, including writing, interpersonal and verbal communication skills, and an eye for good design.
But what's in it for you?
In return for your efforts, we will offer you:
- The exciting opportunity to work in a fast-paced international environment and gain hands-on international experience.
- A comprehensive set of tools, training, and coaching on the job (e.g., LinkedIn Learning)
- Great in-house development opportunities
- A healthy work-life balance, which means you can enjoy flexible working hours.
- An organizational culture founded on trust, respect, adaptability, and commitment, where your personal and professional development will be emphasized.
- A flat organizational structure and lots of autonomy, you are not just a number.
And so much more!
Did we manage to spike your interest? Then apply today and we will get back to your application within a few days!
Don’t fulfil all the criteria? Studies have shown that women and people of color are less likely to apply to job openings unless they fulfil every single requirement. At Outpost24, we're dedicated to building a diverse and inclusive workplace, where attitude, values, and willingness to learn are valued above all. So, if you're excited about this role but your professional experiences don't completely align with what we're looking for, we encourage you to apply anyway!
