Regional Marketing Manager

Do you have a passion for making a difference in the lives of senior adults? Are you a marketing whiz who thrives on building vibrant communities?
Kingsley Healthcare, a top 20 UK care home group, seeks a driven and creative Regional Marketing Manager to join our flourishing team in the North West. Responsible for Cheshire, Greater Manchester, and Merseyside, you'll drive marketing across six of our care homes, shaping how we connect with local communities and attract residents seeking exceptional care.
About Kingsley Healthcare:
- Award-winning care provider, ranked top 20 in the UK by carehome.co.uk.
- Dedicated to compassionate care with a sector-leading 4.7 Glassdoor rating.
- Proud Real Living Wage employer and Number 1 in the UK for work wellbeing (Indeed's Better Work Awards 2023).
- Collaborate with care home teams to understand individual needs and showcase unique offerings.
- Craft and implement comprehensive marketing strategies for our North West care homes.
- Boost brand awareness through targeted campaigns and community engagement initiatives.
- Manage budgets and meticulously track marketing activity effectiveness.
- Seamlessly collaborate with the head office marketing team, ensuring consistency and driving national initiatives.
Reports to: Marketing Director (Functional reporting) and Regional Operations Manager (Direct line reporting)
This role could be for you if you have:
- 3+ years of proven marketing experience, ideally within the care sector but not essential.
- Strong track record of developing and executing strategic marketing plans.
- Demonstrated excellence in organising community events, showcasing creativity, attention to detail, sound budgeting, and successful implementation.
- Exceptional people skills, possessing the personality and confidence to engage with diverse stakeholders - from residents and families to business leaders and politicians.
- Team player who cultivates support from colleagues to consistently elevate standards and enhance resident wellbeing.
- Solid understanding of digital marketing channels and best practices.
- Superb communication and interpersonal skills, enabling relationship building with various stakeholders.
- Collaborative spirit and a passion for delivering impactful results.
- Commitment to Kingsley Healthcare's values and mission.
What will you get from the role?
- Competitive salary and benefits package.
- Meaningful opportunity to positively impact the lives of others.
- Positive, supportive, and award-winning culture.
- Be part of a growing and innovative company shaping the future of senior care.
- Satisfaction of working with and being supported by an enthusiastic and caring team that prioritises people. We believe happy staff deliver exceptional resident service.
- Ample opportunities for learning and development, with access to training and development programs.
- Supportive work environment with established procedures and processes to ensure your success.
Are you ready to make your mark?
If you're a passionate marketer with a heart for senior care, we would love to hear from you.