Retail Development Manager

About the role

Within this Retail Development Manager role, you will focus on identifying and recruiting retail partners in to the Budgens Brand and across the Central / Midlands region. 

The scope of this role is to create and implement activity and campaigns to generate recruitment leads, contact and assess leads generated centrally, support the Booker and BRP sales teams through assisting their recruitment activities and identifying potential site conversions, leverage external partners and suppliers for advocacy recommendations and become a brand ambassador in the convenience sector.

Role Responsibility

• Identify which operators fit the brand criteria.
• Carryout site assessment and recommend alternative options if not suitable for Budgens.
• Engage with the BRP sales and central teams to support lead generation activities and campaigns.
• Liaise with Booker/BRP sales teams to identify and progress any potential brand conversions.
• Work cross functionally with the relevant departments to deliver store opening programme.
• Transfer newly recruited retailers to the sales team.
• Conduct market and competitor analysis to identify potential sites or stores that fit the brand.
• Create and implement a cold calling programme of targeted competitor stores.
• Attend industry functions to generate leads and raise brand awareness.
• Maintain contact with “pool list” and the property team to identify retailers for any suitable property or corporate site disposal opportunities.
• Measures/KPI’s include:  number of stores opened, conversion rate of leads, store standards and opening to schedule, leads generated for medium term pipeline management.

You will need

Essential 

• Experience of working in a similar role.
• Proven record of delivering projects to successful conclusion. 
• Full driving licence. 

Skills:

• Ability to communicate at various levels of corporate and independent businesses.
• Relationship building through remote contact.
• Effective use of online tools.
• Commercial acumen.                            
• Strong influencing and motivational skills.
• Project management.
• Ability to effectively plan and prioritise own workload.
• Self motivated.                                              

Desirable Experience

• Experience of the retail and wholesale environment.
• Convenience food retailing.
• Franchise operations.
• Have dealt with independent business owners.
• Understanding of financial models and business performance measures.

Whats in it for you

At Booker, along with being a great place to work and giving you an opportunity to get on in your career, we also offer the following fantastic package of benefits:

• A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year.
• After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4 day period after every four-weekly pay day, ie. thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&F purchases.
• 10% off pay monthly & SIM only deals with Tesco Mobile for yourself, along with further great deals through-out the year.
• Up to 30% off car, pet and home insurance at Tesco bank. Terms and conditions apply.
• Free eye test when you spend £50 or more. You can also save 30% when you spend £50 or more on glasses, prescription sunglasses and contact lenses.
• 50% off health checks at Tesco Pharmacy.
• Exclusive access to discounted RAC breakdown cover rates
• An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme.
• After 3 months service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount.
• Retirement savings plan (pension) - save up to 5% and Booker will match your contribution.
• Life Assurance - You are covered for death in service life cover of up to three times annual pay
• Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme for you and your family.
• A great holiday package

About The Company

Be part of something special. Join our team at Booker.

Booker is the UK’s leading food & drink wholesaler. We are privileged to serve independent retailers, caterers and small businesses, from locations across the country.

Booker Group comprises of Booker Wholesale, Makro, Booker Direct, Classic Drinks, Ritter Courivaud and Chef Direct. Our customers include Premier, Family Shopper, Budgens and Londis retailers and we have one shared aim - improving choice, price and service for all our customers.

Our business is incredibly diverse, so it takes a wide range of skills to deliver the exceptional service our customers require.

Wherever you join us, you’ll be part of an organisation that will help your career to keep moving forward.

*Booker Group is part of Tesco plc, however is operated separately from the core Tesco business and as such the benefits offered will be different from those offered at Tesco*