We are Global IT Recruitment specialist that provides support to the clients across UK, and Europe. We have an excellent job opportunity for you.
Job Title: Senior Campaign Manager
Location: Shoreditch (Hybrid)
Duration: 12 months contract initially
Max. Budget: GBP76k per annum + paid holidays + pension or GBP390 per day Inside IR35
The Opportunity:
- As a key member of the EMEA Digital Experience (DX) Campaign team, you will be responsible for the B2B campaign strategy and execution across all Go To Market (GTM) segments.
- In this role, you will formulate innovative messaging and content frameworks to drive customer experience and pipeline acceleration for the Enterprise side of our business in the EMEA region.
- As a Senior Campaign Manager, you will work with subject-matter experts to develop, activate, measure and optimise campaigns across the Enterprise portfolio.
- The ideal candidate should be a customer-oriented, positive and effective individual, exercising agility and focus when working with senior stakeholders, contributors and agencies, to deliver high-impact campaigns
What you'll do:
- Develop pipeline progression campaign strategies, journeys and content aligned to the enterprise sales cycle
- Develop pan-EMEA content to activate across email, web, paid digital & social channels
- Develop a comprehensive webinar programme, collaborating with speakers and regional stakeholders
- Interlock and align with key internal stakeholders to capture input for campaign strategy and development
- Represent the region and influence the global campaign development roadmap
- Act as a consultant to the regions and digital central teams aligning campaign strategies, priority and investment
- Deliver content to support digital programs; communicate campaign calendar and content pipeline; solicit feedback, identify program/asset iterations.
- Partner with Insights team to build out effective measurement and reporting frameworks
- Effectively manage the assigned campaign & content agency to deliver top-quality campaigns on time and within budget
- Deliver all work with the clear goal to support customers in their decision-making process, and support sales achieve business targets.
- Work against key performance indicators and drive course corrections throughout all campaigns.
What you'll need to success:
- Bring extensive end-to-end marketing experience, customer-facing marketing experience is a strong plus.
- Shown experience at working closely with Field teams and other key stakeholders.
- Passionate about the customers' decision-making process and the Enterprise sales cycle, buying center dynamics and sales motivators.
- Strong leadership and collaboration skills, a strategic listener, effective communicator who can navigate complex org structures. A great negotiator who can foster alignment and action through sales.
- Ability to inspire change, a problem solver, tenacious with strong collaboration skills.
- Ability to synthesize business challenges, product capabilities, and features and translate them into customer benefits & language.
- Understand the execution engine broadly - tactics, channels, how the engine activates content to support GTM and product needs.
- Data confident, ability to identify pipeline gaps and create action plans to Remedy them as needed.
- Think differently to drive ideas, develop and produce creative campaign concepts.
- Project manage campaigns, on time, on quality and on budget.
- Native/Fluent in English, proficient in German or French is a benefit.