Senior Crm Executive

At a glance:

The Partnership has adopted a hybrid working approach meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The CRM team aims for around 1-2 days a week in the office to connect and on a more ad-hoc basis (usually on a Thursday) to attend key meetings but again, are flexible on this. The role is based at our Victoria office.

The salary range for this role is set at £33,000 -£49,500

This position is a permanent contract

About the role:

As a Senior CRM Executive you will be responsible for the development and delivery of all CRM communications for John Lewis across email, push notifications and direct mail. You will help to ensure that all direct communications are customer-centric, personalised, and aligned to commercial and brand objectives.

You will be comfortable working at a fast pace and collaborating with multiple stakeholders across Marketing, Trading, Content and Data to deliver a jam-packed CRM campaign calendar. This includes planned and reactive marketing emails, My John Lewis member communications, trigger-based emails, life-cycle programmes and transactional comms.

Key responsibilities

• End-to-end deployment process for email communications, from briefing data selections and internal creative teams, to building, proofing and scheduling sends within the Salesforce platform, all managed with exceptional attention to detail and accuracy.

• You will champion CRM technology and advances, seeking out tests and learning opportunities and developments within Salesforce, our campaign management tool.

• You will be willing to undertake training and upskilling to become a Salesforce Marketing Cloud expert, encouraging the full adoption of the tool and its functionality.

• You will be creative and data-driven in equal measures, developing compelling, inspirational email briefs that drive strong engagement and commercial performance.

• You will monitor and report on campaign performance and Key Performance Indicators to drive insight and continuous improvement, as well as completing weekly reporting to share with senior stakeholders.

Essential skills you’ll need:

• Experience in executing dynamic email, push and direct marketing campaigns across various channels.

• Proficient using Salesforce Marketing Cloud and comfortable building, proofing and deploying emails in the platform. Other equivalent ESP experience will be considered.

• CRM experience working on a high profile multi-channel consumer brand with a sizable customer database.

• Good understanding of how digital marketing channels integrate with CRM and vice versa.

• Good understanding and experience of driving omnichannel customer behaviour.

• Experience in managing multiple stakeholders at senior levels, and strong influencing skills.

• Ability to balance between customer insights and commercial outcomes.

• Good Planning, presentation and prioritisation skills.

If you are internal, you can view a copy of the full job outline here: https://drive.google.com/file/d/1yYvbMIIusRoIXLPdNBm-1hk4e-5GFFpG/view?usp=sharing

Benefits of the Partnership and the role

• • Hybrid Working.

• ️ - Full - time working holiday entitlement 22 days holiday, plus public and bank holidays (this is prorated for part time hours).

• • - Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy
• • Defined Contribution pension scheme where your contributions will be matched by the Partnership (up to 8% of pay) and, after three years’ service, you’ll receive an additional Partnership contribution of 4% of pay, regardless of whether you pay in or not
• • You’ll get Partnership discount in store and online once you complete your Earning Membership period. That’s 25% off in John Lewis (12% off electrical products, some exclusions apply) and 20% in Waitrose (some exclusions apply) You’ll also be able to nominate someone you live with to share your discount.
• • Simple cycle to work support scheme
• • We’re really proud of our exclusive hotels based in some of Britain’s most beautiful areas and once you’ve been with us for three months, you’re welcome to explore them

• - Learn more about our extensive range of exciting benefits that you could enjoy when you join us, visit - ttps://www.jlpjobs.com/about/benefits/

Next Steps:

• The application form consists of a CV upload followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If internal, check your Workday notifications and see further guidance on the PDW under "Internal application process").

• Once you've submitted an application the next steps of the process, if successful, are likely to include a 1 stage virtual interview.

• You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.

• Thanks for your patience in the meantime and for showing an interest in joining JLP.

• We occasionally close vacancies early in the event that we receive a high volume of applications. Therefore, we recommend that you apply early.

For internal use only:

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