Senior Customer Activation Manager

Why You Should Join Us

For over two centuries, Molson Coors has been bringing people together over a cold beer, but today, our modern portfolio of award-winning brands extends beyond beer to meet the evolving tastes and preferences of our consumers.

With a presence in over 100 countries and a team of 16,000 talented employees globally, we take pride in our traditions, brands and the role we play in uniting people to celebrate all life’s moments.

As one of the world’s leading beverage companies, we are passionate about promoting responsible drinking and creating a sustainable future.

In addition to popular favourites like Coors, Carling and Doom Bar, our beverage portfolio includes Aspall, Rekorderlig, Staropramen, Madrí Excepcional and Blue Moon. We also have an expanding and evolving premium spirits range that include Black Cow Vodka, Bandero Tequila and Tarquins Gin.

As a People First organisation, we’re happy to discuss flexible working options.

Your Purpose

We’re now looking to recruit a Senior Customer Activation Manager to execute a set of flawless and market leading brand activation plans, ensuring we are brilliantly activating the right Brands in the right place delivering a second to none consumer experience via our customers.

Working directly as part of the Sales team, the role requires a degree of flexibility across a range of customers, brands, and campaigns, executing everything in line with the brand guidelines (set by brand team). This is a customer orientated, field-based role which will feed into, inform and be involved in signing off campaigns, as the voice of the customer.

Key Responsibilities

• Develop a strong contact strategy with relevant key customers, to align our activation with the customer’s strategic priorities.
• Managing and forecasting a budget defined by individual role, define evaluation metrics against key initiatives and incorporate the learning’s into improving the effectiveness and financial performance of future activity.
• Use a combination of data sources, insight, feedback and operational knowledge to execute the appropriate set of brand activation solutions for your customer base.
• Ensure that the Customer Activation Executive team are directed, coached and supported in the right way to execute the channel and customer plans brilliantly, ensuring personal growth and development for the whole team.
• Define evaluation metrics against key initiatives (regardless of funding) and incorporate the learning’s into improving the effectiveness, ROI and performance moving forward

About You

You may not meet all the criteria for the role, but don't let that stop you from applying. We all need to learn and develop and we can help you do this here at Molson Coors.

• Experience of managing external customer relationships
• Requires developed communication skills necessary for the exchange of complex information with a sensitivity and awareness of the audience to modify beliefs/opinions.
• Analytical thought needed to resolve issues in a variety of complex situations.
• Comprehensive understanding of how areas collectively integrate within the function  and contribute to achieving the goals of the business

About Us

• We’re one of the UK’s Most Attractive Employers winning the Top Employer award for the last 11 years.
• Equal Parent Leave - as much or as little as you wish of 52 weeks parent leave, with 26 weeks at full pay irrespective of gender or path to parenthood.
• Flexible work programmes to ensure a work life balance is maintained such as our market leading Moments That Matter for significant moments in your life.
• Commitment to the physical and mental wellbeing of all our people reflective of our People First value.
• We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment which is reflected in Our Beer Print and our 2025 sustainability targets.
   

Molson Coors Beverage Company: Building Careers

Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek diversity. We want to continue to create an environment where our people are truly able to be themselves at work, regardless of their gender, ethnicity, sexual orientation or religion. We want people to be able to bring their own creativity and style to work, so that we get diversity in our thinking across our organisation, as we believe that we are a better business for it.

This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background. We take pride in celebrating our unique brew and our people are our greatest asset.

We are Disability Confident Committed. If you require any additional assistance or adjustments in advance of, or during the application and/or hiring process, please contact us at [email protected].

We want you to succeed and will be happy to support you.