Senior Digital Marketing Executive

Senior Digital Marketing Executive

Location - Margate, Kent 

Salary - Competitive depending on experience

Permanent – Monday to Friday, 3pm finish on a Friday, 37.5hrs per week

Benefits – Annual leave, company pension & competitive salary

Permanent

Do you have a proven track record in Digital Marketing, either in-house or agency side?

Do you have an understanding of e-commerce and experience with digital tools (AdWords, Meta Ads, Google Merchant Centre etc)?
 

Our client is a global leader in crafting products that captivate hobbyists worldwide and is currently recruiting for a Senior Digital Marketing Executive. With a rich history and a commitment to detail, it has become a prominent name, bringing joy to enthusiasts of all ages across the globe. This is a great opportunity to work for an established local company and to join at an exciting time for the business.

Responsibilities for the role of Senior Digital Marketing Executive

• Implementing Digital Marketing campaigns - overseeing setup across various platforms (Meta, X, TikTok, etc.). You will be accountable for establishing campaigns, covering targeting, creative aspects, copywriting, and providing recommendations for campaign expenditure.
• Assuming responsibility for numerous Digital Marketing channels, encompassing PPC, paid social, and display.
• Assisting the team in executing the broader Digital Marketing strategy.
• Planning, curating, executing, and reporting on successful email marketing campaigns across diverse brands.
• Contributing to the management and optimisation of our in-house affiliate marketing platform, Partner
• Encourage partnerships with 3rd part stakeholders.
• Monitoring Digital Marketing campaigns, delving into trends to provide insights and enhance overall performance.
• Coordinating reporting and performance analysis of all campaign activities to offer recommendations and optimise ROI.
• Updating, creating, and editing Digital Marketing literature and assets.
• Evaluating and overseeing online reputation.
• Collaborating with European and US E-commerce Executives on campaigns outside the UK.
• Supporting the wider Online Team on an ad-hoc basis to manage absences or workloads during peak periods.

Person Specification for the role of Senior Digital Marketing Executive

• Proven expertise in Digital Marketing, showcasing hands-on proficiency in executing both tactical and strategic paid media campaigns is a prerequisite for this role
• Must have a proven track record of fostering business growth through innovative demand generation and prospecting initiatives, collaborating with key partners and channels such as Google, Meta, affiliates, and media buyers.
• Previous track record in E-Commerce is essential to this role
• Ideally, candidate can be adept at establishing and achieving targets across a spectrum of performance metrics and KPIs.
• Must have exceptional knowledge of digital channels and their integration within a comprehensive multi-channel marketing strategy.
• Important candidate has a solid comprehension of Digital Marketing effectiveness and performance assessment.
• Must have strong familiarity with fundamental SEO principles and the ability to monitor and implement them effectively.
• Should possess a creative perspective and the ability to discern appropriate creative assets for specific execution channels with an understanding of Adobe Photoshop.
• Be highly proficient in using Google Analytics and Google Tag Manager.
• Must demonstrate a strong capability to understand and prioritise tasks based on commercial imperatives while aligning with the overall brand proposition.
• Ideally will be familiar with other marketing disciplines.
• Must show competence in team management and development.
• Experience in contributing to the formulation of the marketing strategy to drive positive growth across digital channels is essential for this role
• Must be an advocate for optimising the customer journey and collaborating with key stakeholders within the organisation.
• Must be results-orientated and self-driven to lead and succeed.
• Must be a natural communicator with a strong team mentality.

Our client is a leading manufacturer with over 100 years of rich and successful history. They are a global force with a branding that leads the way to a raft of top-tier clients

To find out more about the position, please apply and we will be in touch to discuss the role in more detail.

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