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Form of work
SalaryJob Summary
Working for a globally recognised brand within the toy industry, this role will assist in the planning, execution and optimisation of online marketing activities across a range of brands and channels. You will work with the brand marketing teams and the wider online team to coordinate activities across a range of channels, and update these regularly to optimise performance.
General duties to include:
- Execution of Digital Marketing campaigns - managing set up across the entire platforms (Meta, X, TikTok etc)
- Setting up campaigns, including targeting, creative, copy, and campaign spend recommendations
- Taking ownership of a wide number of Digital Marketing channels including PPC, paid social and display
- Support the team to execute the wider Digital Marketing strategy
- Plan, curate, execute and report on successful email marketing campaigns across a range of brands
- Assist in the management and optimisation of in-house affiliate marketing platform
- Monitor Digital Marketing campaigns, digging into trends to offer insight and drive forward performance
- Coordinate reporting and performance analysis of all campaign activities in order to make recommendations and optimise ROI
- Update, create and edit Digital Marketing literature and assets
- Review and manage online reputation
- Work with European and US Ecommerce Executives on non-UK campaigns
- Support the wider Online Team on an ad-hoc basis to cover absences or workloads in peak periods
Key Skills and Experience
- A proven track record in Digital Marketing, either in-house or agency side
- An understanding of e-commerce and digital customer purchase journey
- Comfortable with digital tools (AdWords, Meta Ads, Google Merchant Centre etc)
- Experience of planning and creating email marketing campaigns
- An understanding of key SEO principals and how to monitor and implement them
- Experience of working with and managing relationships with third party agencies
- Self-motivated with good organisational skills and time management
- Proficiency in Microsoft Outlook, Word and Excel
- Excellent communication skills, both verbal and written
- Experience of content management systems is beneficial but not essential
- Knowledge of Adobe Photoshop is desirable but not essential
Remuneration & Benefits
- 25 days’ holiday + bank holidays
- Early finish Friday
- Great working environment
Only suitable candidates will be directly contacted about this position, and we will not store or process the data of candidates in any way unless consent has been obtained.
