Company

Appointments GroupSee more

addressAddressKent, England
type Form of workPermanent, full-time
salary SalaryCompetitive salary
CategoryAdvertising & Marketing

Job description

We are looking for a Digital Marketing Manager who has experience in the planning, execution and optimisation of online marketing activities across a range of brands and channels.

The successful candidate will work with the brand marketing teams and the wider online team to coordinate activities across a range of channels, ensuring they are up-to-date and optimised for performance.

The benefits include a competitive salary, a great annual service package, a company pension scheme, free on-site parking and an early finish on Fridays.

Responsibilities:

  • Execution of Digital Marketing campaigns - managing set up across the entire platforms (Meta, X, TikTok etc) You'll be responsible for setting up campaigns, including targeting, creative, copy, and campaign spend recommendations.
  • Taking ownership of a wide number of Digital Marketing channels including PPC, paid social and display.
  • Support the team to execute the wider Digital Marketing strategy.
  • Plan, curate, execute and report on successful email marketing campaigns across a range of brands.
  • Assist in the management and optimisation of our in-house affiliate marketing platform (Partnerize).
  • Monitor Digital Marketing campaigns, digging into trends to offer insight and drive forward performance.
  • Coordinate reporting and performance analysis of all campaign activities in order to make recommendations and optimise ROI.
  • Update, create and edit Digital Marketing literature and assets.
  • Review and manage online reputation.
  • Work with European and US Ecommerce Executives on non-UK campaigns.
  • Support the wider Online Team on an ad-hoc basis to cover absences or workloads in peak periods.

Required Skills and Experience:

  • A proven track record in Digital Marketing, either in-house or agency side.
  • An understanding of e-commerce and digital customer purchase journey.
  • Truly comfortable with digital tools (AdWords, Meta Ads, Google Merchant Centre etc.).
  • Experience of planning and creating email marketing campaigns.
  • An understanding of key SEO principals and how to monitor and implement them.
  • Experience of working with and managing relationships with third party agencies.
  • Self-motivated with good organisational skills and time management.
  • Excellent communication skills, both verbal and written.
  • Experience of content management systems is beneficial but not essential.
  • Knowledge of Adobe Photoshop is desirable but not essential.
  • Ability to adapt to changing priorities and commercial requirements.

To find out more about the position, please apply and we will be in touch to discuss the role in more detail.

CVs in Word Format to
New Appointments Group, Expertly Matching Employers and Jobseekers since 1975. Committed to diversity, equality and opportunity for all.

Refer code: 2984234. Appointments Group - The previous day - 2024-03-13 04:44

Appointments Group

Kent, England
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