Senior Individual Giving Officer

The Individual Giving Officer will work closely with the Director of Fundraising & Engagement and the Head of Fundraising to deliver significant elements of the charity’s fundraising strategy, in particular our Individual Giving income. The post holder will be responsible for growing our cash and regular donor income through both acquisition and retention activities, including through our flagship Dry January® campaign. 

Reports to:         Head of Fundraising   

Direct reports:    none  

Location:            27 Swinton St, King’s Cross, London, WC1X 9NW  

Status, hours:    Permanent, full-time  

Salary:               Grade D: salary in the range of £31,437-£34,659 (depending on skills, knowledge, and experience), plus benefits. 

Key Tasks and Responsibilities   

Campaign project management: 

• Plan, manage and deliver innovative and impactful supporter campaigns across a range of channels.  

• Operate within set budgets and achieve income targets outlined in annual plans.  

• Produce clear and succinct briefs to agencies, suppliers and internal stakeholders.  

• Use marketing judgement to proof, edit and develop compelling creative, and make sound decisions on proposals and testing plans. 

• Work closely with the Director of Fundraising and Engagement, Fundraising and Engagement Manager, Community and Challenge Events Officer and Communications team to successfully deliver campaigns and evaluations.  

• Support the development of an effective welcome and supporter journey, to help increase the average lifetime value of donors. 

• Continually test and learn across campaigns to improve performance.  

• Deliver campaigns in a compliant way, adhering to GDPR and fundraising regulation and Code of Conduct.  

• Lead on the research, design and implementation of key products including Mid-Level Giving and a new legacy proposition.  

Supporter Care:  

• Work with the Fundraising & Engagement Assistant to ensure excellent levels of supporter care is provided to all our Individual Giving donors.  Including the reviewing and refining of existing processes.  

• Oversee the maintenance of our individual supporter data within our CRM  

Reporting and analysis:  

• Closely monitor campaign results and provide updates on performance. 

• Produce post-campaign analysis reports. 

• Work with the Director of Fundraising & Engagement to develop and update existing reporting mechanisms. 

•  Make recommendations to improve the performance of future campaigns based on evidence and data.  

Competitor analysis and industry perspective:  

• Use existing research and insight, and where appropriate, undertake and commission new projects to derive new / further insight and analysis.  

• Identify, research and develop new products, creative ideas and fundraising initiatives. 

• Keep up to date with industry developments and act upon direct and digital marketing trends and statistics.  

Administration:  

• Manage the administrative tasks for the Individual Giving team, such as processing invoices, ordering stock and updating key documents and materials both online and offline. 

Other Duties   

•  Work closely with colleagues across the charity to support their work and to act as ‘one team’.  

• Work particularly closely with colleagues in the Communications team, optimising opportunities for joint working, especially to champion the Individual Giving strategy to maximise its potential. 

• Contribute actively and positively to charity-wide strategies.  

• Continually develop your knowledge of alcohol harm and solutions to it.  

• Act as a positive ambassador for Alcohol Change UK at all times.  

• Know, embrace and actively uphold the values of Alcohol Change UK at all times.  

• Work flexible hours as necessary to meet the needs of the charity, time off in lieu (TOIL) will be earnt for any work required outside of normal working hours.