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SalaryThe Talent Set are delighted to be working with a really great Health Charity to find their brand new Individual Giving & Acquisitions Lead.
The charity offers a flexible working environment, with hybrid working from either of their London offices.
The Individual Giving & Acquisitions Lead is a new role in their Marketing & Communications team. The postholder will play a key role in developing and delivering the Individual Giving Programme to drive income growth, engage new audiences and retain existing supporters. This role would suit a candidate looking to harness their skill set in direct marketing and use their ability to create new fundraising products to set up an Individual Giving Programme from scratch, with support from the Head of Marketing & Communications.
Key Responsibilities:
· Lead on creating and implementing a strategy to support the development of a new Individual Giving and Acquisition Programme in collaboration with the Head of Marketing & Communications.
· Plan, develop and implement a range of direct marketing campaigns to support the acquisition of new donors and the retention of existing supporters, ensuring that all campaigns are managed effectively and delivered on time and within budget.
· Deliver personalised and tailored content to increase engagement with existing and new supporters.
· Enhance supporter journeys by using data insights to develop segmentation and improve targeting for IG activities.
· To effectively manage the end-to-end creative process from inception to execution of direct marketing campaigns.
· Working with the database manager, report on post-campaign data analysis to evaluate effectiveness and understand ROI.
· Working with the Head of Marketing & Communications to deliver an excellent supporter experience across all communications and fundraising activity, working with colleagues to ensure consistency with other fundraising programmes.
· Brief, monitor and manage internal stakeholders’ relationships for Individual Giving campaigns and projects, maximising opportunities to cross sell across all audiences.
Person Specification:
· Proven track record of DM campaign management experience.
· Proficient experience of working with data selections, segmentation and campaign analysis.
· Significant experience in managing the end-to-end creative process and proven success in donor acquisition and retentions.
· Experience in designing and delivering supporter journeys for a variety of audiences.
· Experience of delivering excellent results within agreed budgets and on schedule.
To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.
We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
