Senior Marketing Executive

Job Title                      Senior Content Marketing Executive

Location                      Remote

Salary                          £27,000 - £30,000 (dependent on experience)

Hours                          Full Time - 35 hours per week

Reports to                  Content Marketing Manager
 

This is your chance to join a national charity committed to improving the outcomes of all children by advocating for and telling the stories of parents and parent volunteers. Parentkind has begun an exciting new chapter delivering new products and campaigns, and we are looking for high-performing team players to join our fun and friendly marketing team.

As an advocate for parents, we are seeking a content marketer that is experienced in writing for parents and/or in a parenting space. Storytelling should sit at the heart of all you do so that we can bring to life our brand, mission and impact.

Main purpose and scope of the role:

To support and work in collaboration with our Content Marketing Manager to:

• Develop our annual content marketing plan for our parent audience
• Create, manage and maintain our website content for parents
• Deliver key content for parents for national campaigns and projects
• Collaborate with internal and external stakeholders to deliver valuable audience-led content for parents in the form of guides, videos, email, webinars and social to name a few
• Contribute to wider content activity for our parent volunteer and schools audience where required

Duties and key responsibilities:

Under the guidance of the Content Marketing Manager at Parentkind

1.       Planning:

• Develop and deliver a content marketing plan that meets the needs of parents, supporting them to engage with and       support their child and their child’s education
• Initiate new campaign/content ideas that meet the needs of parents and/or align with key moments across the year

2.       Content Creation:

• Create high-quality and engaging content for various channels to include website, social, email, video, blog and more
• Deliver a range of content formats that are accessible to parents and support Parentkind to grow our reach within the  parent space
• Ensure all content is audience-led, on-brand, SEO optimised and time relevant
• Ability to flex content to suit tone of voice, brand, audiences etc.
• Create content to support wider team projects where required such as for our PTAextra magazine

3.       Collaboration:

• Work with the Content Marketing Manager to deliver new content-led products such as a Parent magazine
• Collaborate with the wider marketing team to ensure that content meets Parentkind’s objectives and are aligned with wider marketing team activity
• Work together with our Digital Marketing Manager to ensure that appropriate promotion plans are developed for key content and to create content that supports their digital strategy, including writing effective paid ad copy
• Collaborate with the Head of Parent Participation and the Programmes team to produce content that will support our parent and schools programmes, such as parent guides
• Establish a network of key contributors from relevant sectors as well as from our audiences
• Collaborate closely within the marketing team and with other stakeholders across the business to ensure that all projects are sufficiently supported for with relevant and inspiring content

4.       Project management:

• Lead on the delivery of parent content activity such as guides, website hubs, video and more
• Manage multiple projects simultaneously and prioritise effectively
• Assist in managing and organising content libraries for easy use across the business

5.       Continuous learning:

• Work with others across the organisation as well as independently to understand our key audiences so that the work delivered is audience-focussed
• Monitor content effectiveness alongside our digital and website managers to ensure that we optimise our content plans and activity in the future
• Stay informed of the latest content trends, technologies and best practises so that Parentkind’s work is forward-thinking and impactful

General Responsibilities

• To ensure Data Protection procedures are followed at all times
• To keep abreast of relevant educational policy and legislation affecting our key audiences
• To be flexible within the remit of the post
• To undertake other duties as reasonably requested
• To be self-servicing
• To attend and participate in Parentkind’s performance, development and training programmes.
• To abide by organisational policies, codes of conduct and practices.
• To be responsible for the health, safety, welfare of self, other members of staff and visitors.

This job description may be amended from time to time and does not form part of the Employment contract.
Please note that this role will require you to have the legal right to work within the UK.