Senior Marketing Manager, Brand

At a glance:

• Salary range - The budgeted salary range for this role is set at £53,000- £65,000 (dependant on experience)

• Contract type - This position is a Secondment/Fixed Term contract until The end of May 2025

• We know flexible working is important to you, and it is important to us too. The Partnership has adopted a blended working approach meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The Marketing team aim for around 2-3 days a week in the office to connect and on a more ad-hoc basis to attend key meetings but again, are flexible on this.

• Location - This role is based at our London Head Office campus. Please note, any cost incurred as a result of travel to the office is the responsibility of the successful candidate. There is no travel allowance for this role.

About the role:

You will lead a team to develop and deliver campaign activities whilst inspiring, coaching and developing the team to deliver our customer, brand and commercial goals. This consists of multi-million pound campaign budgets

As Senior Marketing Manager you will be accountable for the development and performance of TTL marketing campaigns to address specific business or customer objectives. You will use the marketing strategy to create the brief and be accountable for every element of delivery and measurement.

Your focus will be on driving medium to long term behaviour or attitudinal changes amongst our target customers through a well-considered and effective use of marketing resources and investment. You'll be highly organised, adept in working with insight and customer segmentation. You will relish the pace of retail and be adaptable to changing circumstances.

You will have a thorough understanding of and a passion for marketing, championing the most effective and innovative marketing practice to meet and exceed objectives set. You'll have strong commercial acumen, natural ability with insight and data and work well under-pressure. Your ability to present with confidence at all management levels and strong strategic thinking will be regularly used when you interface with senior governance groups.

Key responsibilities:

You'll be responsible for planning, implementing and evaluating marketing activities in order to drive improvements in the perceptions of the John Lewis brand and the associated changes in customer behaviour in order to achieve the marketing strategy and/or campaign objectives.

Where you have ATL activity in your plan, you will work with the Brand marketing lead to ensure creative consistency and in scope use of agency resource.

What will you be doing?

• Support the end to end delivery of TTL campaigns, leading the definition of the marketing brief including the responsibility for the total campaign budget, RTBs, objectives, message hierarchy, creative execution, all the way through to delivery of the campaign itself being on time and on budget.

• Build strong cross-functional relationships and collaborative ways of working with business/channel owners to define the requirements and shape the marketing campaign strategy.

• Commission channels, creative & media agencies with written briefs for each campaign, ensuring the brief is based on the sound analysis and interpretation of customer & market insight and learning from previous campaigns. Connect to a clear customer journey

• Set and communicate a clear and compelling vision for the resulting customer experience in-store, online and across marketing channels including clear, trackable customer objectives that will enable success of activity to be evaluated.

• Influence and motivate both team members and matrix teams to support delivery of the campaign. Understand and navigate the priorities and challenges faced by retail and commercial business units. Ensure accuracy of all claims & supporting terms & conditions are fully compliant with the CAP & ASA codes.

• Evaluate and make recommendations on creative concepts and final creative and media plans and ensure they are approved by the relevant stakeholder. Manage the production process to ensure the final ad delivers against quality expectations, remains within budget and meets its objectives.

• Manage the media planning process for individual campaigns across planning, booking and delivery. Ensure each media plan is fully evaluated and objectives are clear and delivered. Trial & review new media channels.

• Plan, forecast and report against campaign budgets and overall performance. Manage budget for each campaign to maximise return on investment. Ensure all reconciliations are completed in a timely manner.

Essential skills you’ll need:

• Marketing experience in a high profile multi-channel consumer brand.

• Experience managing large-scale 360 campaigns, across paid media and owned channels. Proven experience of working with creative/media agency partners and in-house teams to deliver these.

• Evidence of developing creative ideas, working with content leads to produce bespoke campaign assets, including stills and motion shoots.

• In depth understanding of omni channel marketing

• Commercial awareness with accurate forecasting and budgeting, overseeing significant marketing investments.

• Evidence of customer orientation, effective stakeholder management and planning and prioritisation;

• Evidence of analytical thinking and ability to interrogate and interpret data from multiple sources

Desirable skills you’ll have:

• Marketing/Business degree or equivalent

• Chartered Institute of Marketing Diploma

• Experience in homewares/furniture or technology retail is preferable.

• Experience managing supplier relationships, working with third party providers and delivering co-branded campaigns or brand partnerships

Benefits of the Partnership and the role:

• • Hybrid Working.

• ️ - Full - time working holiday entitlement 25 days holiday, plus public and bank holidays (this is pro-rated for part time hours).

• • - Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy
• • Defined Contribution pension scheme where your contributions will be matched by the Partnership (up to 8% of pay) and, after three years’ service, you’ll receive an additional Partnership contribution of 4% of pay, regardless of whether you pay in or not
• • You’ll get Partnership discount in store and online once you complete your Earning Membership period. That’s 25% off in John Lewis & Partners (12% off electrical products, some exclusions apply) and 20% in Waitrose & Partners (some exclusions apply) You’ll also be able to nominate someone you live with to share your discount.
• • Simple cycle to work support scheme
• • We’re really proud of our exclusive hotels based in some of Britain’s most beautiful areas and once you’ve been with us for three months, you’re welcome to explore them
• • Health Care cover

• - Learn more about ourextensive range of exciting benefits that you could enjoy when you join us, visit - https://www.jlpjobs.com/about/benefits/

Next Steps:

• The application form consists of a CV upload followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If internal, check your Workday notifications and see further guidance on the PDW under "Internal application process").

• Once you've submitted an application the next steps of the process, if successful, are likely to include a 1 stage virtual interview.

• You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.

• Thanks for your patience in the meantime and for showing an interest in joining JLP.

• We occasionally close vacancies early in the event we receive a high volume of applications. Therefore, we recommend you apply early

You can view a copy of the full job outline here (internal only)

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