Address
Form of work
SalaryYou will play a pivotal role in optimising and managing their paid search campaigns across various platforms and countries. Working closely with the Head of PPC, you will contribute to the development and execution of performance marketing strategies to drive growth and maximize ROI. This role requires a proactive individual with a strong analytical mindset and a passion for staying abreast of industry trends.
As Senior PPC Executive, your responsibilities will include:
- Assisting in the development and execution of paid search strategies across Google Ads, Bing Ads, ASA, and UAC platforms.
- Collaborating with internal teams to understand business objectives and translate them into actionable PPC initiatives.
- Conducting keyword research, ad copywriting, landing page creation and testing and ad extension optimization to improve campaign performance.
- Monitoring and analysing campaign performance metrics, such as CTR, CPC, and conversion rates, to identify opportunities for optimization.
- Implementing A/B tests and other experimentation methodologies to refine targeting and messaging strategies.
- Assisting in budgeting, forecasting, and reporting processes to ensure alignment with overall marketing goals.
- Staying informed about industry trends, algorithm updates, and new advertising features to recommend innovative strategies.
- Collaborating with the marketing analytics team to track and measure campaign effectiveness and ROI.
- Providing regular updates and insights to stakeholders on campaign performance and optimisation efforts.
- Extensive experience in PPC campaign management, preferably in the gaming or e-commerce industry.
- Proficiency in Google Ads, Bing Ads, and other PPC platforms (i.e. Apple/UAC), with a strong understanding of campaign setup and optimization.
- Experience with keyword research tools, ad testing methodologies, and bid management strategies.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and presentation skills, with the ability to articulate complex concepts to diverse stakeholders.
- Familiarity with web analytics platforms such as Google Analytics or Adobe Analytics.
- Google Ads certification is desirable.
To apply for this role as Senior PPC Executive, please click apply online and upload an updated copy of your CV.
Note: The job title of ‘Senior’ relates simply to the level of experience and has no relevance to age. You are encouraged to apply for any opportunities that you feel to be suitable, irrespective of age or level of experience.
Candidate Source Ltd is an advertising agency. Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.
