Social Media Lead

Introduction

Be part of something great
Maximus is a global organisation that specialises in providing health and employment services to millions of people every year. Here in the UK we employ around 5,000 people across the country to deliver services that have a profound impact on people’s lives. From assessments and health services to employability programmes and specialist support, we do work that matters with people who care.

Job Summary

This role acts as the team lead for organic Social Media planning, creation and evaluation, while also overseeing governance, evaluation and community management processes. Maximus has seen a rise in the number of accounts we operate, up to more than 20, and a single role is required. They will lead monthly Social Media planning meetings with support from PR Manager, working with team members and the wider business to advise on Social Media strategy and tactics, developing organic campaigns where required.

Salary - £32,000 to £37,000

Essential Job Duties

* Working with team members, lead Social Media content planning and evaluation through established processes within the team, including the monthly planning meeting and overview slides, using audience segmentation and evaluations of prior content to improve the quality of our content/posts.
* Work with Communications and Marketing team members to strengthen Social Media output and produce, evaluate and continuously improve organic Social Media content on Maximus channels, aligned to the company’s brand positioning, growth priorities and thought leadership priorities. Develop engaging campaigns and content, following Social Media trends and algorithm changes.
* Ensure internal governance processes are followed to maintain quality and avoid reputational risks, making sure processes are fully understood and adhered to, and escalating any breaches.
* Develop and lead the community management of Maximus accounts across Social Media platforms, responding to comments and complaints where appropriate.

Education and Experience Requirements

Qualifications & Experience
• Experience of managing Social Media accounts and developing organic Social Media campaigns
• Evidence of understanding the audience and nuance of effectively utilising different Social Media platforms (e.g. LinkedIn, Facebook, Twitter TikTok)
• Experience of evaluating Social Media output/campaigns across different channels
• Experience of developing Social Media for a corporate or large organisation preferred

Individual Competencies
• Creative flair
• Detailed understanding of posting, scheduling and evaluating Social Media posts across Social Media channels
• Copywriting skills and eye for detail, producing high quality content
• Understanding of the important role of Social Media for an organisation like Maximus, and the potential reputational risks
• Work collaboratively, including with senior internal stakeholders and commissioners
• Ability to manage multiple projects.

Equal Employer Opportunities Statement

Maximus is committed to developing, maintaining and supporting a culture of diversity, equity and inclusion throughout the recruitment process. We know that feeling included has a dramatic impact on personal wellbeing and are working to ensure that no job applicant receives less favourable treatment due to any personal characteristic. Advertisements for posts will include sufficiently clear and accurate information to enable potential applicants to assess their own suitability for the post.
We are a Disability Confident Leader, thanks to our commitment to the recruitment, retention and career development of people with disabilities and long term conditions. The Disability Confident scheme includes a guaranteed interview for any applicant with a disability who meets the minimum requirements for a job. When you complete your job application you will find a question asking you if you would like to apply under the Disability Confident Guaranteed Interview Scheme. If you feel that you have a disability and apply under this scheme, providing that you meet the essential criteria for the job, you will then be invited for interview. Your?Guaranteed Interview application will only be shared with the hiring manager and the local resourcing team. Where reasonable, Maximus will review and consider adjustments for those applicants who express a requirement for them during the recruitment process.