AddressRole:Social Media Manager
Location:Kingston Upon Thames, United Kingdom (Hybrid x2 days onsite)
ROLE MISSION
Working in partnership with our client, the Social Media Manager will be managing the social conversations of some of the world's leading brands across the Beauty & Wellbeing + Personal Care category. This opportunity is perfect for a talented and experienced individual who can translate brand personality into conversations on Social Media, understands how to best leverage social's unique strengths, and sees the bigger picture for a brand's presence online.
THIS ROLE IS RIGHT FOR YOU IF...
You are on top of the latest developments in social, you know what is happening behind the Social Media feed and know the latest reels trend and why it matters. You instinctively write in Twitter's character limit. You know what's going down in the DMs. In short, you're a Social Media GOAT—an idea generating, trend identifying, wordsmithing, conversational powerhouse who loves getting down in the trenches and at the front line of audience interaction and content creation.
ABOUT THE TEAM YOU WILL BE JOINING
You will be joining an on-site agency team who are super passionate about best-in-class social and creative. You'll work closely with digital specialists, brand managers and customer service partners
WHAT YOU WILL BE DOING IN YOUR ROLE
Across no more than 3 channels you will be responsible for driving best in class Social Media management and fame across brands socials.
Community Management - Listening and Engagement:
- Proactively engage with the UK others say community posts (paid + organic), including leveraging TikTok/IG comment sections to reply to social community as the brand.
- Provide on-brand responses to influencer and consumer @mentions.
- Crisis management, responding quickly and the ability to liaise and escalate community management issues with key stakeholders adhering to global turnaround guidance i.e. 24 hours.
- Manage and nurture the community, identifying key engagement opportunities in organic planning,
- Infiltration into culture, driving fame through owned voices and jumping on trending opportunities from brand account, such as commenting on trending social videos, or influencers' posts about relevant topics in an on-brand entertaining way and suggesting campaign ideas based on social listening insights.
- Identify and engage with relevant communities and brand enthusiasts to foster genuine relationships and amplify brand presence on Social Media platforms.
Content Management:
- Managing all organic 'brand say' posts – ideate, present to client, brief design team, schedule in content calendar.
- Monitor brand's feeds and comment section and use them as sources of inspiration to create organic content.
- Identify relevant internet trends, pop culture topics and reactive moments throughout the year to create organic content to react to those moments.
- Champion platform best practice across all content developed for your brand – ensuring content is platform native.
- Using Social Media's interactive tools to engage with brand's community.
Planning and client partnership:
- Help to craft Tone of Voice guidance for FAQ and copy for brand's social channels.
- Content and campaign ideation, optimisation and planning where required i.e. reactive opportunities.
- Present content ideas to clients
- Monitor paid assets (dark posted) and paid monthly campaign activity as well as organic.
- Monitor and reporting - monthly review of content performance, conversations and competitive inspiration and implement optimisations where required
WHAT SKILLS WILL HELP YOU BE SUCCESSFUL
- Worked in FMCG and have a passion for the beauty and personal care category.
- Stakeholder management, including internal, cross-department, clients.
- Excellent written communication skills
- Proven experience of creating content for Social Media with an interest in the latest trends
- Worked with Social Media management and listening tools e.g., BrandWatch, Sprinklr
- Understanding of paid media and the role of influencer
- This job is best suited to an individual with at least 2 -3 years of experience working in an agency or client side on brand marketing through Social Media.
- Level-headed, strategic thinker who's meticulous in their way of working.
- Entrepreneurial and proactive - ability to spot opportunities, mitigate risks and help clients achieve their business ambitions.
- Creative flair and excellent written communications skills and great copywriting
- Nuanced and thorough knowledge of social platforms
- Keen interest in digital trends and popular culture
WHAT YOU CAN EXPECT FROM US
- A dynamic work environment
- The opportunity to join a successful and forward-thinking organization.
- Access to on-site gym, hair salon, subsidised cafeteria and discounted household item shop
- Career fulfilment working on high profile client projects.
- Competitive compensation and benefits
ABOUT OUR COMPANY
Lots of agencies say they're different. OLIVER is.
OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.
Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.
OUR VALUES
We are a company built on our values, we have given you a brief overview below but would love to tell you more.
Be Ambitious to succeed
Be Imaginative to push the boundaries of what's possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
Follow us on Instagram oliver.talent
Job Id: 9599
#LI-Hybrid #LI-TM1
We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Inside Ideas Group and its' affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
