AddressToo Faced UK & Ireland - Trade Marketing Executive – Fixed Term Contract Until November 2024
POSITION SUMMARY:
The Trade Marketing Executive is responsible, in conjunction with the Marketing & Consumer Engagement Manager, for developing and executing Too Faced retailer / PurePlayer Trade Marketing strategy for the UK & Ireland through effective communication, development, and implementation of strategic plans.
This includes 4 key focus areas:
- Assist in managing online retail accounts, in conjunction with the NAM and the Head of Online, to successfully achieve agreed sales targets.
- Building bespoke Retailer Trade Marketing Plans with the Product Marketing and Sales team.
- Assist marketing, online and sales in defining the e-tailer promotional calendar; budgeting and managing associated costs.
- Oversee the Retailer Partnership Marketing budget, with support of the Marketing & Consumer Engagement Manager
The purpose of this role is to support the implementation of partnership marketing plans, promotional programs, retailer exclusives & helping to support the relationship and requests from retail partners.
Working in partnership with our Product Marketing team, NAM and CRM and Media Managers, the Trade Marketing Executive is responsible for enhancing consumer experience, delivering omni-channel retail marketing plans across the UK & Ireland, to ensure strong commercial momentum.
PRINCIPAL ACCOUNTABILITIES:
Strategy & Planning:
- Support the Marketing & Consumer Engagement Manager in creating the Trade Marketing plan across UK & Ireland region. Support the implementation of the Too Faced Partnership Marketing & JBP plans for all e-retailers to drive the online business performance, coordinating with online accounts and functions as required.
- Collaborate with the Sales and Marketing teams to help define Too Faced retailers’ exclusive programmes as well the retailer programs, including special events, with retailer differentiation in mind.
- With support of the Sales and Marketing teams, plan and implement all brand & retailer promotional activity from defining gift mixes through to the execution in store & online and analysis of results, ensuring a smooth running and successful promotional programme.
- Support the twice-yearly retailer strategy presentation, responsible for developing timelines, partnering with cross-functional teams, ensuring follow up with all retailers to lock in campaign plans and activations.
Partnership Marketing:
- Manage implementation of partnership plans with retailers and ensure activations go live.
- Develop and manage the sampling calendar for retailer.coms and ensure effective communication & co-ordinated activity between Marketing, Online, and Sales
- Act as the main point of contact for Trade Marketing internally and externally.
Analytics:
- Conduct competitor audits and benchmarking, trend tracking to identify risks and opportunities and shape retail marketing plans accordingly.
- Track promo performance per retailer
- With support of the NAM, develop strategies to improve ROI on promotional activities across all retailer campaign activations and programmes.
Content & UX:
- Ensure smooth adaptation and integration of globally created content into Too Faced marketing plans with key retailers.
- Identify & create bespoke content / artwork for individual retailers as required (e.g. banners)
- Weekly online audits to ensure consumer experience is of the highest quality and check for any bugs, errors, and needed optimisation.
- Maintain excellent communications with online retail partners on stock availability and alert NAM to any out of stocks on key skus
Qualifications
Key Skills:
- strong commercial acumen
- excellent negotiation skills
- build outstanding collaborative relationships with key internal and external stakeholders
- ability to work under pressure and to tight deadlines
Compensation and Benefits:
- Hybrid Working (2 days WFH, 3 days office based)
- Generous Bonus Opportunity that usually performs ahead of target
- 25 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 29 days.
- 1 additional day of Annual Leave to celebrate your birthday
- Holiday Purchase scheme that enables you to get five additional days
- Summer Fridays for five months of the year
- Market leading Family Leave provisions
- Generous Staff Discount & Credit
- Benefits platform with exclusive discounts and offers
- Mental Health Wellbeing Provisions (Unmind App and Employee Assistant Programme)
Job: Marketing
Primary Location: GB-ENG-London
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2313232
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
