AddressAre you looking for new challenges and personal growth within Coca-Cola Europacific Partners? Then we have a great opportunity for you!
Do you have a personality with the power to influence and connect?
Can you sustain the pace to keep on growing?
Will you make an impact with your desire to win?
Location: Uxbridge contract - currently working in a hybrid pattern
What you become part of:
An exciting opportunity has arisen to work in the newest area of our business, Alcohol Ready to Drink (ARTD). This new business unit is all part of keeping consumers at the centre of everything we do as we continue to develop our portfolio as a total beverage company.
The Customer Activation role is key to driving our brand portfolio in the away from home environment through best in class activation and execution.
Understanding the brand objectives and shopper insights enables this role to identify the right solution to grow penetration, frequency, or spend per trip as required. Keeping the budget under control and assigning spend to the right brands, packs and moments is key to ensuring we deliver the plan and maximise return of investment.
This Customer Activation role is ultimately accountable for defining and delivering the ‘end to end’ shopper activation within our customers. Also working collaboratively with wider teams.
What to expect from the role:
- Understand the shopper barriers & triggers to purchase and our activation priorities within all customers outside of Grocery, discounters and e-comm, as well as the key trends and competitor landscape. You will share this knowledge directly with key customers and indirectly through sales teams.
- Work collaboratively with our field sales and national sales teams for your customer to activate the relevant shopper and brand strategies to meet the defined sales metrics.
- Understand the commercial implications of decisions in order to make the right judgements to unlock best in class activation ensuring activation is aligned to commercial priorities.
- You will manage and prioritise trade marketing spend within your customers ensuring spend is within allocated budgets and investments are delivering return on investment, including working with appropriate agencies.
- You will become your customers day to day contact for marketing & brand queries or recommendations
Coca-Cola Europacific Partners (CCEP) is a major fast-moving consumer goods business and the world’s largest independent Coca-Cola bottler. We’re a dedicated team of 33,200 people, serving 2 million customers in 29 countries. We make, sell and distribute the world’s most loved drinks brands - including Coca-Cola®, Fanta®, Sprite®, Costa Coffee® and Monster®. We’ve also expanded into alcohol with Ready to drink Jack Daniel’s and Coca-Cola. We want a workforce that is as diverse as our products – with a culture that fosters belonging and inclusivity.
From gender, age and ethnicity to sexual orientation and different abilities, we welcome people from all walks of life and empower unique perspectives. We recognise we’ve got some way to go, but we’ll get there with the support of our people. It’s them who drive our future growth. To find out more about what it’s like to work at and our culture we would welcome you to speak to one of our employees on our live chat platform, just click here to speak to an insider.
We recognise some people prefer not to participate in alcohol related sales, interactions, or promotions. If that’s true for you – please raise this with your talent acquisition contact who will advise you on whether this role includes activities related to our alcohol portfolio.
