Assistant/Trade Activation Manager - Kiehl's - Luxe

Assistant/Trade Activation Manager - Kiehl's - LUXE

Are you passionate about skincare and know how to bring this to life in-store? 

We are on the lookout for an Assistant Trade Activation Manager/ Trade Activation Manager to join L’Oreal UKI’s Kiehl’s team and be a key player in driving our Brick’s business. 

Be part of our dynamic team and make an impact in shaping the future of beauty in the retail space. 

WHO WE ARE

L'Oréal is present in 150 markets on five continents. 

For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. 

Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. 

Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. In the L’Oréal Luxe Division, we create the very best of luxury beauty. 

Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. 

Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world. 

A DAY IN THE LIFE 

Build and lead the strategy for the largest portion of the Kiehl’s business- our bricks, which include our Kiehl’s boutiques & our retailer partner doors

Partner with Marketing, Commercial Team and Retail Team to identify clear objectives for Kiehl’s Boutiques and retailer bricks for each campaign and create bespoke trade marketing plans that are impactful and meaningful in terms of engagement, innovation and customer centricity.

Develop an unparalleled understanding of the competitor landscape in terms of launches and activation – from which Kiehl’s can be inspired

Craft and lead the strategy on services to ensure Kiehl’s are leaders in the industry for in-store services and collaborate with the Online Brand Manager to create a seamless omni-experience

Build and lead the Kiehl’s beauty tech strategy and distribution plan in support and partnership with education, VM/ Retail Design and the Retail team

Manage the forecast & distribution for Kiehl’s sampling in all doors

Manage alongside the Online Brand Manager the forecasting, the creation and budget for all GWPs

Develop and nurture trusted relationships with Zone/DMI team to influence intl plans that best meet UK market requirements

Cultivate engaging, personalised relationships with both our customers and retailers – and use those to gather deeper shopper knowledge and to educate the wider Kiehl’s team on the needs of our customers

Build best in class retailer strategy decks grounded in consumer and retail insights leading through activation, working hand in hand with the NAMs and Customer Activation Managers and the wider brand marketing team

Lead Kiehl’s Recycling programme, challenging how we can continue to push our support for L’Oreal for the future

Collect and analyse retailer and shopper insights and competition strategies to make recommendations to management

Lead the measurement, tracking and reporting on the effectiveness of all in-store activation initiatives in order to create gather learnings, maximize efficiencies and drive ROI on all our investments

Lead the briefing of assets for in-store specific elements, adapting content where necessary (imagery, digital, point of sale) 

Manage PPP Activation budget alongside Online Brand Manager

WHO YOU ARE

Excellent stakeholder management with strong and effective communication and relationship-building skills, together with a resilient character

A collaborative approach, you are a true team player who recognizes trusted relationships are key to success

Process-driven and with excellent project and time management skills

Extremely meticulous and prepared to spend a lot of time dissecting data and information, but is also able to pull away from the detail to think laterally and strategically

Self-starter with a test and learn mentality

Marketing savvy, with the ability to take shopper and market insights all the way through activation

Innovation-driven

Confident and enthusiastic

Creative, with an eye for design, attention to detail along with sensitivity to metier

Practical and methodical approach to problem solving

With experience working as part of a team and independently (although often without supervision and under pressure).  

Proactive and assertive, able to prioritise and cope under pressure and multi-task, demonstrating ability to drive projects to completion

You have advanced knowledge of Microsoft Office (Word, Excel and Power Point) and strong numeric ability

You are familiar with Opitimise, Sharepoint and other programs necessary for our day-to-day business

YOUR FUTURE TEAM

Born from humble beginnings as an old-world apothecary, Kiehl’s began its beauty journey offering its customers homeopathic and herbal remedies. Dreaming up unique formulas since 1851, the brand prides itself on products made with naturally derived, skin-loving ingredients, while blurring the lines between science and nature. As #5 premium skincare brand, Kiehl’s continues to grow & disrupt the skincare market, and we’re looking for someone to drive our bricks business to help us get to our ambition to be #3.

WHAT WE OFFER

Our people are at the heart of everything we do and play a vital role in the success of our company. We are committed to offering you a package that is fair, competitive, and equitable to help support you to do what you love most, achieve your goals and become the best version of yourself. 

Our range of optional benefits include money-saving offers and exclusive discounts, in addition to health & wellbeing support, development opportunities, flexibility, and leave entitlements. You will also have access to private medical and dental insurance, an enhanced pension, 25 days annual leave increasing after 3 years’ service, an online staff shop with up to 60% off products, access to incredible trainings and monthly talks, enhanced family leave provisions as well as up to 4 weeks paid fertility leave. We also have app partnerships with Thrive for mental health and Peppy Menopause support and an employee assistance service available to all employees for if and when you need it.

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.