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Salary From day one, our mission has been to create an independent business with a unique culture – one that is controlled by the people who work for it. Finding the most talented and entrepreneurial people has always been key to our success.
People come to Howden for lots of different reasons, but they stay for the same one: our culture. That’s what sets us apart, and why we nurture and retain the best talent in the market. Whatever your priorities – work/life balance, career progression, sustainability, volunteering - you’ll find like-minded people driving change at Howden.
Team: Brand & Marketing
Location: London
Vacancy Type: Perm
From day one, our mission at Howden has been to create an independent business with a unique culture - one that is controlled by the people who work for it. Finding the most talented and entrepreneurial people has always been key to our success.
People come to Howden for lots of different reasons, but they stay for the same one: our culture. That's what sets us apart, and why we nurture and retain the best talent in the market. Whatever your priorities - work/life balance, career progression, sustainability, volunteering - you'll find like-minded people driving change at Howden.
The role
We are seeking an experienced Associate Director, Brand Marketing (Climate Risk) to join the team to lead the development and execution of integrated global Brand Marketing plans across the business. The successful candidate will shape and implement a strategic marketing plan for the business to reflect the business goals and ambitions.
Working closely with executives and stakeholders in the business both centrally and regionally, this role will be focused on driving brand awareness and consideration with key audiences and geographies, through integrated thought leadership campaigns which position Howden as an industry leader.
The initial focus for the role will be on Climate Risk. Howden’s Climate Risk and Resilience team provides climate advisory and risk transfer solutions to help accelerate and de-risk the move towards a low carbon economy, build societal resilience, and mitigate the impacts of climate change.
It is a global team are specialists in all facets of climate science, combining experience in private and public sector, as well as academia, and a deep understanding of the inner workings of the insurance and financial markets. This depth and breadth of expertise allows them to call on true subject-matter proficiency to deliver effective solutions, instil confidence, build resilience, and bring insurance solutions to derisk clients’ future and support their journey to net zero.
At Howden, we believe that insurance is more than just a financial product; it is a force for good, capable of effecting positive change in people’s lives, the environment, the economy and the world at large.
The candidate
You will be a self-starter who can listen and collaborate with different parts of the business, cross function and borders. This is a new role in a growing company and team, so you will be comfortable with ambiguity, developing strategies as well as rolling your sleeves up to deliver the plan. Demonstrating impact will be critical to success and future investment.
The position is based in London. You will report into the Group Head of Brand & Marketing and be a member of the Climate Risk and Resilience executive team.
Key responsibilities
- Develop a strategy to deliver a fully integrated Brand Marketing campaign for the business, initially with a focus on Climate Risk and resilience
- Build strong relationships with local & global business and marketing leads to assess campaign opportunities and plan activity accordingly, building out a global campaign marketing roadmap for the business
- Plan the local execution of the strategy across different regions, considering cultural and social nuances, insights, and data
- Develop hard working plans through collaboration with the wider network of marketing and communications functional experts, including (but not limited to) events, sponsorship, digital, brand, content, social media and communications
- Work with the Brand Strategy Director to assess brand awareness within key markets and how marketing strategies can make an impact
- Own and oversee the marketing budget and ROI on spend
- Develop and define measurements of success and KPIs to assess campaign success to inform future campaign tactics
- Lead on reporting results to senior stakeholders and building the profile of how marketing campaigns can support with brand awareness
Experience
Essential
- A strong understanding of the role different types of media and marketing initiatives play in driving brand awareness, consideration, conversion, and retention, and how channels interact with each other and how they come together to provide measurable results
- Team-oriented approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet stakeholder expectations and deadlines across multiple projects
- Ability to interact and communicate across a variety of stakeholder groups (technical subject matter experts to business owners) with the ability to present complex information in easily understandable format and tailored to the audience
- Comfortable working in a decentralised global organisation
- Ability to think strategically and execute tactically
- An excellent communicator (verbal and written)
- An enthusiastic team player
- A lateral thinker; able to find creative solutions
Desirable
- Insurance knowledge not a must but knowledge of climate would be an advantage
Our Culture: People First
We’ve travelled far since opening our first office in 1994. Back then we were local experts – based in London, with direct access to the world’s biggest insurance market. We’re still locals, and we still deliver the right advice and the right insurance to our clients. But now, we’re local all over the world. With 15,000 global colleagues and a partner network spanning more than 100 territories, we are the largest independent insurance broker in the world. But our values haven’t changed since day one, when we set out to create a company grounded in:
- An employee-ownership model
- Aligned external investors
- The trust and integrity born of friendship
- Expertise
- Independence
Our focus on being a people-first business has always been at the very heart of Howden. Our vision was to create an independent business with a unique culture; one that would survive and thrive as a business controlled by the people working for it. Our employee ownership model sets us apart in the market. It’s created a culture of collaboration and innovation, where we’re driven to think bigger and empowered to challenge convention.
Our flat structure and entrepreneurial spirit help us attract the best people and empower them to be the best version of themselves. And when we bring in and nurture great talent, more follows. That makes us better – and that’s better for everyone.
Diversity & Inclusion
At Howden we consider our people our chief competitive advantage and as such we treat colleagues, candidates, clients, and business partners with equality, fairness and respect, regardless of their age, disability, race, religion or belief, gender, sexual orientation, marital status or family circumstances.
