Biddable Specialist, Social Media

Location: London or Newbury (Hybrid*)
Salary: Excellent basic salary plus bonus and Vodafone benefits
Hours: Full time 37.5 hours per week – Monday to Friday

Who We Are

We’re a global technology communications company that empowers people and businesses to stay connected and thrive in a digital world. With a focus on innovation, sustainability and earning customer loyalty, we leverage cutting-edge technology to offer products and services that enhance communication and improve lives.

At Vodafone UK, diversity isn’t just a buzzword, it is core to who we are as a company. We’re proud to be certified as a Great Place to Work and are committed to driving inclusion for all; creating a workplace that is fully representative of the communities and customers we serve.

Be part of Vodafone Business UK, a team that are revolutionising how customers use technology and connectivity. With our extensive range of products and services, we help all kinds of organisations – from small, local businesses to multi-national corporations – unlocking the potential of new technologies, including 5G, AI and the Internet of Things (IoT).

What you’ll do

As Vodafone UK Business’ Biddable Social Media Specialist, you will work on digital brand initiatives, and have the ownership of planning, managing, and optimising our Social Media and programmatic channels through activation, analysis, segmentation, and creative testing.

You will be creating the plans for Social Media paid activities and be hands on when activating campaigns on paid Social Media channels and programmatic, working closely with our Consumer Biddable Media team.

• Own all paid acquisition and re-targeting efforts for Vodafone Business for Social Media and programmatic for awareness and conversion
• Identify new ways to reach our target customers through experimentation and optimisation
• Execute campaigns to deliver against media and business outcome KPI’s, managing accounts, campaign tactics setting, reporting and optimisation
• Planning and manage budgets and platform mix to achieve brand goals
• Optimise the funnel experience by working with brand marketing and CX teams to test new ads and landing experiences to drive traffic to site, and to convert it to leads and online sales
• Implement and monitor A/B and multi-variate tests to optimise conversion and other performance metrics
• Ownership of Finance process and PO Management

Who you are

You are used to work on fast-paced environments, adaptable, inquisitive and data orientated. You love to suggest new ideas and new ways to run campaigns, explore possibilities and not be afraid to test new trends. You are a team worker who is happy to share and learn from others and happy to work alone, accountable for your own channels performance and comfortable to present to stake holders.

As a digital marketing expert, you will actively strive to test and trial new strategies within a changing media landscape, share best practices and clearly articulate the ins-and-outs of media to stakeholders.

• 3+ years’ experience in digital marketing, preferably with a focus on B2B demand gen / customer acquisition at scale
• Hands-on and operational experience of Social technology platforms, i.e., Facebook Business Editor, Twitter/X , LinkedIn, Programmatic, and advantageous to know SA360, etc
• Knowledge of targeting strategies, brand safety, and use of custom audiences knowledge including account and interest strategies, RSLA, KPIs and targets, script development/account automation tools, and related products, e.g. Shopping ads
• Good knowledge of analytics, tracking tag management/implementation, and working with DMP’s, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation
• Strong data analysis skills, with metrics-focused approach to the role; Clear understanding of dash boarding technologies e.g. Adobe Analytics, Datarama, Data Studio, Omniscope etc
• Detail-oriented, self-organised and able to handle multiple priorities

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

What we offer

We believe that taking care of our employees is the key to their success. That is why we offer an excellent remuneration and bonus package with up to 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects. We offer an extensive benefits package that can be tailored to suit you and your family, including employee discounts, retail vouchers, pension plan and share schemes. We take pride in our commitment to supporting you at every stage of your career by providing top of the range learning and development tools, market leading parental leave policies and an innovative Reconnect programme for people who have taken a career break.

Together we can

Vodafone UK are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please refer to the Accessibility section of our Careers website (https://careers.vodafone.com/uk/applying-to-vodafone/) for guidance.

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