AddressJob Title: Brand Manager
Contract Type: Permanent
Location: London
Working style: Hybrid 50% home/office based
Closing date: 16th May 2024
Would you like to be part of a company who is driven by our purpose to protect the standard of living of this and future generations?
Being customer owned means that we always work in their best interest and when the business does well, they get a share of our profits. We want to deepen relationships with our customers and the skills of talented marketing, communications and digital specialists are an essential part of achieving that. We are building cutting edge capabilities using data and technology and investing in our colleagues to deliver great outcomes for our customers.
We are seeking an experienced and talented Brand Manager to join our team on a permanent basis in our London office.
As a Brand Manager, you will play a crucial role in developing and maintaining our brand and implementing brand strategies. You will have the opportunity to work with a dynamic team, drive brand growth, and contribute to the overall success of our organisation.
In this role, you will have the chance to lead brand campaigns, collaborate with cross-functional teams and analyse consumer insights. You will also have the responsibility of monitoring brand performance, managing budgets, and implementing strategies to enhance brand awareness and loyalty.
If you are a strategic thinker, skilled at translating a company's vision into an effective brand strategy and have a solid background in marketing and brand management, we would love to hear from you.
About the role
- Lead integrated marketing campaigns to promote brand awareness and brand equity.
- Monitor and evaluate brand performance metrics, providing timely reports and analysis to key stakeholders.
- Support the Senior Manager in providing brand leadership across the Group and be responsible for leveraging it in support of our purpose and strategy, especially strengthening the mutual choice for our customers.
- Support the brand narrative to all internal and external audiences.
- Contribute towards building, managing, and protecting the company reputation via our guidelines, brand governance, global trademarks, and through close relations with our sub-brands.
About you
- Experience managing campaigns and working effectively with advertising and media agencies.
- Good understanding of channel management including digital marketing, TV and radio production, display advertising and social media.
- Strong understanding of branding principles, consumer behaviour, and market trends.
- Excellent communication and interpersonal skills.
- Proficient in data analysis and reporting tools.
About Royal London
We’re the UK’s largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.
Our People Promiseto our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.
We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits
Inclusion, diversity and belonging
We’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.
