Brand Marketing Executive - 12 Months Ftc

We’re looking for a Brand Marketing Executive for a 12 months fixed term contract to support our busy global brand team and help us build the next great family brand.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one.

• Featured in Bloomberg’s 25 UK startups to watch in 2023.
• Second fastest growing tech company in the UK, in Deloitte Fast50 2023.
• Named one of TIME Magazine’s Top 100 Inventions of 2020
• Winner in Good Housekeeping’s 2022 Parenting Awards.
• We’re 130+ employees spread across the UK, US and France.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

Yoto’s Marketing Team

We’re a global team looking after brand and product marketing, acquisition, retention, communications and creative, with multi-disciplinary marketing teams in key regions - the USA, UK and France. We work closely with teams across the business, particularly our friends in the product, web and content teams.

The Brand and Product Marketing team sits on the global team and owns research, brand, product and marketing strategy, global brand and product campaigns. We bring the voice of the customer into the business, consulting across a range of projects including packaging, retail, user experience, and new product development.

We do a lot of our work in-house but use agencies and specialists where needed.
What you’ll be doing:

We’re looking for a Brand Marketing Executive with a passion for strategy and creativity, who’s ready to hit the ground running.

You’ll work with the Head of Brand and Product Marketing Manager, collaborating with global and local teams to deliver market insight, develop brand and marketing strategy, and manage and launch campaigns and customer experiences.

You’ll champion the Yoto brand and support teams across the business in bringing the brand to life through products, services, comms, and other channels.

• Act as a guardian for Yoto’s tone of voice, brand design and campaign creative both across the business and to external parties.

• Manage global brand campaigns, collaborating with regional teams and internal stakeholders to realise them on a local level.

• Support the development and implementation of global brand strategy across the business.

• Support market research projects to deliver customer insights into the business.

• Collaborate with internal departments on how the Yoto brand shows up across touchpoints.

• Employ compelling, insight-led brand and product messaging, working with the marketing team to do so also.

• Collaborate with our acquisition and retention team to plan media, messaging and creative through the customer lifecycle.

What you’ll bring:

This is a varied role in a fast-moving scale-up, so you’ll need to be a confident communicator and problem solver who can think creatively and strategically.

You’ll be joining a busy team that connects many parts of the business. As part of a wider team, you’ll have lots of support with regular check-ins and opportunities for collaboration.

• 1-2+ years experience - either brand or agency side. Experience in planning, strategy or project/client management desirable.

• Experience working for or with global brands either in-house or agency side (bonus points for experience in or a personal passion for start-ups!).

• A keen interest in consumer behaviour, brands, and marketing strategy.

• Strong organisational skills and an eye for detail.

• Ability to manage stakeholders and work collaboratively with excellent communication and interpersonal skills.

• A passion for marketing creativity and the ability to champion creative thinking.

• A resourceful, entrepreneurial attitude, eagerness to learn and willingness to dive right in.

• Experience working with creatives and/or agencies, writing briefs, managing creative projects and budgets etc.

• Ability to learn on-the-go, be receptive to feedback, and adaptable to commercial changes when needed.

• Excited to work within a fast-paced, startup environment where no two weeks are the same!

Contract: 12 month fixed term contract

Salary: £30,000 - £40,000 based on experience.

What you can expect from us:

• Hybrid working with a choice based approach - we would love you to come into the office as much as possible, with a minimum of once or twice a month.




• A Work from Anywhere policy that gives you the opportunity to work from a different location for a temporary period.

• 25 days’ holiday per year, plus bank holidays.

• Extra leave for service - 1 extra day for every year worked after you hit your 2 year anniversary, up to a maximum of 5 extra days.

• Life Assurance cover (3 x your salary) from day one.

• Income Protection (long term sickness cover of 75% of your salary for up to 2 years) from day one and company sick pay that increases with length of service

• Private Medical Cover or Wellbeing Allowance of up to £25 a month (eligible after successful passing of probation)

• Book Allowance of up to £50 a year (eligible after successful passing of probation)

• Enhanced parental leave policy.

• Your own Yoto player and starter pack of cards!

• 2x volunteer days a year.

• Sabbatical policy - up to 3 months' unpaid (after 4 years of service)

• A collaborative tech-focused creative environment.




• Company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, our mission is to be the soundtrack of childhood, and help families on their own unique adventures. Our success is rooted in unwavering commitment to our core principles—Kids in Control, Helping Families, Building with Empathy, Embrace Difference, and Playfully Inquisitive.

At Yoto, flexible working and autonomy are key to us. We support working parents because we know that life and work need to work together. And just as we share audio content from a diverse community of creators, we also strive to build a diverse and inclusive team. Our passionate DE&I group raises new voices, beliefs, and perspectives to help everyone at Yoto feel heard. Check out our website for more info on our approach to People and Planet.