Brand Marketing Executive

We’re in search of a Brand Marketing Executive to join one of the fastest growing and most dynamic spirits brands. If you’re excited about social media, content and contributing towards exciting campaigns with your creative flair and innovative ideas, then this role is made for you.

About the Company

At El Rayo Tequila, we’re on a mission to build a lifestyle brand that champions creativity and takes Tequila to places it’s never been before.

El Rayo is Tequila made for tonic, grapefruit and good times–not lime, salt and regret. It’s a drink designed to spark your night, not end it. Having launched in 2019, we quickly became one of the best selling Tequilas on Amazon in the UK and the first ever Tequila to be listed in some of the UK’s most prestigious retailers such as John Lewis, Daylesford and Selfridges. We are now in two national grocers (Sainsbury’s & Waitrose) alongside being poured in over 750+ of the UK's most prestigious bars & restaurants - Sushi Samba, The Botanist, Fullers Pubs to name a few.

For a bit more flavour on the brand story, listen to our Courier Podcast.

About the role

This is a broad junior Brand Marketing role, and an excellent chance to help shape the growth of the El Rayo brand for years to come as you grow within the company.

What you’ll be doing

Social Media Content Development: Assist in developing monthly content calendars and generate innovative ideas for social media content and campaigns.

Community Engagement: Engage with our community across various platforms, regularly monitoring and responding to social media activity whilst fostering meaningful interactions and building brand loyalty. Schedule posts and drive engagement on a daily basis.

Email Marketing Support: Support in executing email marketing strategies. Aid in content creation and campaign management.

Research and Analysis: Constantly research Mexican art, design, and creativity for new and inspiring content. Monitor marketing, social and industry trends for analysis and opportunities and report on brand, social and email performance.

Visual Content Creation: Support on creative shoots. Develop original content angles and ensure the brand’s visual identity is reflected. Capture marketing activity and assist in creating compelling in-house content.

Event and Campaign Support: Assist in the creation of visual assets aligned with brand guidelines. Support marketing campaigns, brand events and activations where needed. Represent the brand and ensure marketing objectives and brand guidelines are met to a high standard.

What you might look like

• Bachelor’s degree or other practical experience
• A keen understanding and interest in social media and emerging trends. You have your finger on the pulse.
• You have high levels of organisation and feel excited by the prospect of working in a fast paced, start-up environment.
• You’re a natural creative thinker with a willingness to push boundaries and explore new possibilities.
• You have a strong teamwork ethic, with a collaborative approach to problem solving
• You’re enthusiastic about learning, showing initiative and are adaptable to evolving responsibilities
• You’re an independent thinker who sets your own goals
• You’re a team player and look to go above and beyond
• You have an artistic approach and a design-led ethos
• Great written skills and communication

Perks and Extras

• Competitive salary and equity scheme.
• 25 days holiday.
• Full private medical insurance.
• Flexible working - more in than out of the office
• Monthly team socials and events.
• Annual personal development budget to hone the skills required to excel at the role.
• Monthly wellness allowance to relax and unwind (however you see fit).
• Discretionary annual bonus.
• Free Tequila obviously.

Further Details

• Start Date: Immediate
• Salary: DOE
• Location: London
• Hours: Full Time

If you’re ready to make an impact in the dynamic world of Tequila, we want to hear from you!

Please email your CV and a cover letter to careers@elrayotequila.com with the subject line ‘Brand Marketing Executive’.

Job Type: Full-time

Education:

• A-Level or equivalent (preferred)

Work Location: Hybrid remote in London, SE11 5JH

Reference ID: Brand Marketing Executive