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Commercial Marketing Level 3 Apprenticeship
The C4 Apprenticeship Programme
If you are looking for an opportunity to gain work experience and a qualification, then an apprenticeship at Channel 4 might be for you.
Our Apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship. You’ll spend 60% of your working week in your office base and 40% working from home.
The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential boot camps. You can read more about the qualification being offered for this apprenticeship below.
If you’d like some tips on writing your application before you apply, please watch our YouTube video, How to Write an Outstanding Application.
The programme aims to offer opportunities to those currently underrepresented in the TV industry, so we are particularly keen to hear from Deaf and/or disabled people, ethnically diverse people and people from lower socio-economic groups.
Am I Eligible To Apply?
You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.
You’ll need to have a Grade C (4) or above in Maths & English GCSE
You can’t have already completed the qualification being offered or similar at the same or higher level
Our apprenticeships are aimed at school leavers and people who do not have a degree. If you have a degree, please visit the Channel 4 Jobs website
Channel 4 Behaviours
At Channel 4, we have four core behaviours that underpin everything we do. These are outlined below, and we will be assessing candidates on these behaviours throughout the recruitment process.
Include - We’re Altogether Different so let’s give each other a bear hug, team up and trust each other to collaborate arm-in-arm. Don’t just listen: listen to understand.
Innovate - Don’t just rinse and repeat: don’t just go through the motions. Challenge positive and embrace change. Experiment & take smart risks.
Grow - Question Everything and school yourself. Be generous with your knowledge with others and seek feedback from them. Be clear with your objectives.
Get it done - Make your time at Channel 4 count. Be a solution-finder, not a finger-pointer. Prioritise, decide and then act – always commercially.
Department Description
Channel 4 Sales is the financial engine-room of Channel 4. This team of over 250 people secure investment from advertisers which then funds almost everything else our business does. That pre-roll ad for a supermarket on channel 4 streaming has [in part] funded British film-makers through Film4 and that brand which sponsors comedy on 4 has [in part] funded Channel 4 News’ award-winning journalism.
Channel 4 Sales secures revenue from advertisers by offering a suite of advertising products to purchase across our entire TV and Digital portfolio – and some of the portfolios of UKTV and Warner Bros. Discovery, whom we represent in the advertising market. Most of our team (including this role) are based in our London HQ, with further smaller teams in Manchester and Leeds. This role sits at the heart of Channel 4 Sales, as part of a small Commercial Marketing team. It’s our job to make Channel 4 famous [well, in advertising circles at least] and to make our products and services attractive to potential advertisers and media buying agencies.
We do this by working closely with almost every team in the department, understanding what it is that makes Channel 4 “special” and then finding all manner of ways to shout about that to our audience. For example, we run websites, send newsletters, create videos and publish research. We organise speaking opportunities, make branded giveaways and organise a substantial and diverse calendar of B2B events. But no matter the project, it all has to be to a high standard – and with a little “Channel 4” edge.
By joining this team, you’ll be in the thick of the action, supporting the rest of the Commercial team on collaborative projects and being asked to work proactively on initiatives of your own. Creative minds are welcomed, but a penchant for the logistical and administrative tasks that make marketing happen is also a must.
Key Responsibilities
In this role, you’ll support the Commercial Marketing Specialist in the creation, development and implementation of a wide selection of marketing materials. As a small team, you will also have a role in helping to deliver projects across the whole of the commercial team. Evidently, specific responsibilities will vary by project, but the successful candidate can expect to perform the following tasks;
- Support the Commercial Marketing Specialist in the delivery of social posts, website updates, promotional videos and online events.
- Managing external design support on the creation of all marketing assets including: video creation, Award entry papers, presentations/pitch documents
- Budget management responsibilities
- Ownership of specific Channel 4 Sales internal comms initiatives
- Marketing contact list management
- This is a marketing role, but you may also be expected to assist with occasional event delivery projects – as such the successful candidate will need to be able to work evenings on occasion and undertake trips within the UK as part of their role. In these circumstances, time in lieu will be offered and for ‘late-night’ or ‘away from home’ events, Channel 4 will pay for transportation or accommodation where appropriate.
Essential Experience & Skills
As part of the application process you’ll be asked to tell us how you meet the essential criteria listed below. When answering this question think about examples from your experience so far, this doesn’t need to be professional experience but could be academic, from volunteering or a part-time job.
We’ve provided some examples beside the first four criteria of experience that could demonstrate you have these skills. Please note you do not need to use these examples, they are just here for guidance and you should draw from your own personal experiences.
- Verbal and written communication skills - Verbal - e.g. experience of dealing with customers or working as part of a team. Communication – e.g. writing emails, completing an application form or essay, or if you have a hobby that involves creative writing.
- Attention to detail - e.g. Cashing up on tills or proofreading coursework.
- Organisation skills and ability to prioritise tasks - e.g. Planning events whether personal or for professional purposes, as well as managing work life balance, for example working whilst doing coursework/exams.
- An understanding of and a passion for Channel 4's remit
- Confirm you have Maths & English GCSE Grade C (4) or above
- Knowledge of Channel 4’s portfolio and products
- Basic knowledge of Microsoft Word, Excel, Power Point
- Proactive approach and able to demonstrate initiative
- Desire to work within the marketing industry
Qualifications Offered With This Apprenticeship
Multi-Channel Marketer Level 3
Length Of Apprenticeship
- 18 months
Alternative Application Formats
We are committed to making the application process accessible. If you would like to discuss suggestions for alternative formats, or have any questions about the recruitment process in general, please contact us at apprenticeships@channel4.co.uk
Take a look at our access page for more information. You can also watch our YouTube video, Demystifying Interview and Workplace adjustments.
Relocation
If you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation.
Salary
£25,390
Application questions to complete
Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won’t be able to consider your application without them.
- Referring to the essential criteria listed on the job description, (which are all skills and experiences we deem important to thrive as a C4 apprentice), please use examples to demonstrate how you meet these (feel free to draw on academic, personal and professional experiences). (500 words max)
- Can you share with us what representation and inclusion mean to you personally, and why you think they’re important? (300 words max)
- Please share a list of your current qualifications, including those you expect to obtain before the January 2025 start of this apprenticeship. We require this information to ensure your eligibility for the apprenticeship you are applying for.
- Tell us which Film4 Productions title (old or new) you have enjoyed recently. What did you like about the film? (300 words max)
- Can you tell us about any film or TV show campaigns you’ve seen recently and what made them stand out to you? (300 words max)
- Sum yourself up in a tweet (280 characters)
Benefits
There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;
- Private medical insurance with NO EXCESS
- Free Virtual GP access for employees
- Free Female Health hormone test each year
- Free Tastecard membership
- Financial guidance 1-2-1’s available each quarter
- Free OnHand (as featured on Dragon’s Den) volunteering membership
- Discounted Gym memberships
- Pension
- Life Assurance
- Income Protection
- Holiday Buy/Sell
About Channel 4
Channel 4 is free-to-air and freely available to all of the UK. We have the UK’s biggest free streaming service, All 4, plus a network of 6 television channels. Since Channel 4 was created in 1982, it has been at the centre of national conversations and a catalyst for the creation of a world-beating production sector in the UK. Our purpose is to create change through entertainment. We do this by representing unheard voices, challenging with purpose and reinventing entertainment.
Our unique model – commercially-funded but publicly-owned – means that we’re able to offer independent and distinctive, universal content reflecting the interests of different communities across the UK. As a publisher-broadcaster, Channel 4 commissions UK content from the independent production sector and currently works with around 300 creative companies across the UK every year.
Channel 4s apprenticeship programme offers people with no prior experience the opportunity to come and work for us for 14-36 months and gain a Level 2, 3, 4 or 6 qualification in a subject related to the role they’ll be doing. We offer apprenticeships in a range of departments from 4Studio to Finance, and we don’t ask for any prior experience or qualifications, just passion and commitment.
How to apply
To apply for this role and to find out more, please click on the apply button.
Please note that applications may close before the application deadline, so apply early to avoid disappointment.
