AddressAbout Kraft Heinz
For 150 years, Kraft Heinz has produced some of the world's most beloved products.
We're committed to making life delicious for our people, our consumers, and our communities worldwide. Being one of the world's leading food and beverage companies is a privilege and a huge responsibility. We walk in our purpose by living our values, which make up our common language, define our shared culture, and reflect the company we're working to become each day.
With dedication and passion, we provide consumers and their families with products they know, love and trust.
Quite simply, we help feed the world – and we do it deliciously.
About the Position
We have an excellent opportunity available for aConsumer Insights Lead UKto make a difference at Kraft Heinz. The Consumer Insights Team operates at the heart of our business, partnering and challenging current thinking and proactively moving business forward and driving profitable growth.
The Consumer Insight Lead role partners UK Taste Elevation and Meals Category teams, located in our London Office in the Shard. You’ll be working in a high performing team, alongside peers always trying to reach the next level.
You’ll be reporting into the Head of Consumer Insights.
Main Responsibilities:
Drives Consumer Centric & Insights agenda.
- Partner closely with Taste Elevation EDPM and Meals UK team and senior Stakeholders connecting insights to business performance and strategy to inform decision-making.
- Provokes the business to strategize our best future, with sharp, data-driven analysis and reckoning with external dynamics and internal capabilities.
- Understands category landscaping, mapping, segmentation to guide business on Where to win?
Unlocks Strategic thinking & Business Intelligence
- Strategic business partner that influences decisions by providing relevant consumer, market and brand and data-driven insights.
- Connects insights to business performance and strategy to inform decision-making.
- Leverage commercial acumen to help identify opportunities and priorities for Growth.
- Leads complex data queries to find data-based answers for specific business questions.
- Translates data-based learning into tangible insight and opportunities.
- Discovers, defines, and delivers actionable insights for brand strategy.
Steers Innovation & Research Expertise.
- Drive Research expertise designing and implementing agile methodologies and tools to leverage meaningful and differentiated Innovation.
- Applies Strategic understanding disciplines of Growth, Behavioral Science, Segmentation, Differentiation, Habits, Key moments. moments...
- Designs and implements Innovation learning plans across opportunity discovery, concept development and assessment, packaging development, early and late-stage consumer co-creation and evaluation.
Thrives for Brand Growth
- Champions Brand Growth System KPIs; understanding brand equity, brand funnel and correlation of brand growth measures.
- Lead Heinz Brand Equity agenda and learning plans to grow brand health, awareness, differentiation, relevance, and consideration.
- Develop of creative territories strategy insights in support of business and creative brief, early and late- stage creative development, consumer co-creation, & evaluation
Leads with Partnership & Bravery
- Dares to be Insights (consumer) voice to each of our stakeholders focusing on Business questions, leveraging the value of the human narrative vs just focusing on numbers and pure marketing research.
- Work hand-in-hand with Consumer Culinary Experience team (Technical Insight team) to deliver relevant and incremental value propositions.
- Collaborate with EPDM Insight Leads to develop insights' knowledge and promote two-way learning opportunities.
- Support the implementation of New Global COE’s methodologies & approaches (best practices) for Category growth.
Transforms Insights into tangible impact demonstrating VOI (Value of Insight)
- Be the category and consumer expert, translating knowledge and research results to strategic understanding and meaningful actions.
- Inject consumer driven growth thinking to provide simple, coherent and consistent consumer understanding and develop consumer repeatable models that can transfer across the business.
Qualifications
Hard Skills
- Degree level education, MSc or MBA advantageous
- An experienced insight leader (6+ years’ experience) with established track record in Consumer Insights (ad hoc and ideally continuous as well), from within consumer / FMCG / retail industries on the client side – ideally with food categories experience
- Commercially minded and experienced in interpreting and synthesizing multiple data sources into meaningful information and actionable Insights for growth.
- Highly proficient and experienced consumer research professional displaying a range of knowledge/application skills, including key ad hoc research methods (qualitative and quantitative methods, in particular for consumers understanding/closeness and innovation projects) as well as business analytics (ideally).
- Highly numerate with advanced analytical skills & ability to prepare insightful reports and presentations to tight deadlines.
- Strong, credible, and clear communicator with an ability to work across function, & geography through excellent interpersonal skills
- Proven ability to create strong business networks, both internal and external
- Work effectively and efficiently with an international zone team, partnering and adopting zone ways of working and forming strong effective working relationships with the international zone insight team.
- Utilizes tools, trends and report created by the Center of Excellence teams for effective application in the consumer learning journey for the Category.
Professional Attributes
- Resilience
- You’re able to bounce back after a disappointment or set back, big or small. And always continue to move onward & upward.
- Ability to Simplify
- We like to keep it simple. And to execute fast. Your ability to simplify will be highly appreciated, when you provide simple solutions dealing with complex challenges.
- Consumer Obsessed
- You’re always seeking for opportunities to expand and embed the consumer viewpoint in decision making across the business, helping to create competitive advantage for the organization.
- Result driven
- You don’t only focus on your own results, but always do what’s best for the company.
- High pressure
- You don’t get easily stressed by pressure, on the opposite, a demanding and dynamic environment is what keeps you energized.
Key Business relationships:
Reports into: Head of Consumer Insights EPDM
Key Stakeholders: UK Category Marketing teams, EPDM Insight team, Consumer Technical Insights
Key Internal interface functions: Marketing, Category, R&D, lnsights, Global.
Key External partners: research, data supplier, creative agencies
