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Salary Inspired Education is the leading global group of premium schools, with a portfolio of over 100 premium private schools spanning six continents which utilise proven educational practices from every corner of the globe, ensuring over 80,000 students receive a world-class learning experience from Kindergarten to Year 13. In addition, we are delighted to be recognised in the top 10 highest value private companies in the UK by Beauhurst.
In over 24 countries, Inspired schools are individually developed and anchored in the vibrant cultures of their respective locations. They collectively form an international family of schools that nurtures each student's academic and personal development in a progressive, dynamic, and innovative learning environment.
By joining our award-winning team of over 12,000 employees, you can work in state-of-the-art facilities alongside industry-renowned educators and leaders in some of the world's most desirable locations. We invest heavily in our team members who enjoy industry-leading professional development, exceptional career opportunities, and mobility across our group.
ROLE SUMMARY:
- Organise and manage a content calendar to ensure timely delivery of content assets for an international audience for our B2C brand, King’s InterHigh and our B2B brand, Academy21
- Generate high-quality, engaging and persuasive content for various marketing channels including website copy, blog posts, social media content, email campaigns and more
- Optimise content for SEO to improve organic visibility and rankings, including keyword research, meta tags and relevant on-page optimisations
- Localise content, in English, to ensure it is optimised for international markets, specifically the Middle East and Southeast Asia
- Maintain consistency in brand voice, tone, and messaging across all marketing materials for our two brands – King's InterHigh (B2C) and Academy21 (B2B)
- Collaborate with cross-functional teams to understand project objectives and our target audience ensuring content aligns with our broader marketing and company strategy
- Identify opportunities to repurpose content to maximise its impact across various marketing channels, considering SEO implications
- Track content performance and provide insights and recommendations for improvements
Salary: Up to 40K per annum
Benefits: Remote Working, Healthshield Cover, Course Fee Discount.
KEY RESPONSIBILITIES:
- Degree in Marketing, Communications, English, or a related field
- Commercial experience in a content marketing role
- Proven experience in content creation and copywriting, with a strong portfolio showcasing your work and demonstrable SEO impact
- Exceptional organisational skills and the ability to manage multiple projects and priorities simultaneously
- Proficient in SEO best practice, staying up to date on best practice and algorithm changes
- Experience of working cross-functionally with designers, agencies or other creatives on the production of collateral and assets
- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
- Creativity and ability to develop ideas from scratch
- Strong attention to detail
- Excellent communication and teamwork skills
THE IDEAL CANDIDATE WILL HAVE:
- Desirable experience / skills / qualifications
- Experience in B2B and B2C marketing
- Experience in the education sector
- Experience in producing content for an international audience
- Graphic design skills
- Video editing skills
If you’re ready to take your content creation and copywriting skills to the next level, we’d love to hear from you. Please submit your CV, a cover letter and some examples of your work if comfortable to this application.
Visit our careers site for more information; https://jobs.inspirededu.com
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