Creative Lead

Main Duties

Founded in 1970, Jigsaw was the first premium fashion brand on the high street. Since then, the company has expanded worldwide to work with the finest mills, cutting edge photographers, up-and-coming models and renowned architects. But the search for the best in the industry never stops. As our journey continues, we’re looking for passionate and talented people to learn about Style & Truth: a set of values that sets us apart from the rest of the high street, a belief that everyone should feel empowered to embrace their own style, be true to themselves, and not slavishly follow the fashion world. This means putting style before trends and truth before hype.

Job Title: Creative Lead

Reports To: Director of Customer Loyalty and Brand Marketing

Job Purpose:

We’re looking for a passionate Creative Lead to play a pivotal role in shaping the brand identity and creative direction for Jigsaw, a premium British retailer. You will be responsible for conceptualising, developing and executing innovative and visually stunning campaigns, ensuring that our brand stands out in a competitive industry. This role requires a combination of creative vision, strong leadership and a deep understanding of the Jigsaw customer – who she is and what will inspire her. You will be up to date with the latest trends, not only in fashion but looking for best practice outside of the industry. This is an exciting opportunity to help shape the future of Jigsaw’s visual identity, guiding it towards artistic excellence and brand prominence. You will play a huge part in developing purposeful campaigns, directing compelling content, and harnessing our customer’s passion for our products and what we stand for.

You will demonstrate excellent communication and organizational skills and will be able to always provide transparency and clear accountability.

DUTIES AND RESPONSIBILITIES

• Think creatively to produce new ideas and concepts and develop interactive designs, keeping up to date with emerging trends and technologies.
• Use Innovation to redefine a design brief within time and cost constraints.
• Presenting ideas and concepts to key stakeholders.
• Develop and execute a compelling visual Brand Identity that aligns with the company’s vision and target audience.
• Be responsible for the development and adherence to our Brand Guidelines, including but not limited to: Brand heritage and story, colour and font usages, logo application, tone of voice, image style, graphic usage, the brand in action and customer personas.
• Art Direction – Lead Art direction efforts for photoshoots, fashion shows, marketing campaigns etc ensuring the brand’s aesthetic and visual handwriting are upheld.
• For Campaign, editorial or lifestyle shoots be responsible to either lead as Art Director or work with freelancers, briefing the creative concept and ensuring compliance to the brief.
• Content Creation: Conceptualise and oversee the creative of engaging content, including but not limited to look books, social media, direct mail, website, advertising, in store POS, Video, campaign shoots and promotional material.
• Ensure that all content aligns with the brand’s visual identity and communicates its message effectively and clearly to customers.
• Work with the team to provide professional recommendations for concept, art direction, production, print buying and monitor quality control.
• Collaboration – within this role you will be expected to collaborate with cross-functional teams including but not limited to Marketing, Digital, Product and Design and freelancers to ensure all creative strategies align and support the overall business objectives.
• Manage, support and mentor a team of two including a medium weight graphic designer and a junior graphic designer. Provide creative direction and support to the copywriting team and freelance workers.

Skills and Experience Required

• Proven work experience as a Lead Designer in a similar industry or role.
• Someone with an excellent creative eye and storytelling ability who is able to create interesting and engaging content
• A ‘can do’ attitude and willingness to roll up your sleeves and make a dynamic contribution to a small but busy team.
• A good understanding of both digital and social media trends and the ability to authentically create content for these channels.
• The ability to manage multiple projects simultaneously.
• Hands on experience with image editing software (e.g InDesign, Photoshop, Illustrator etc
• Strong aesthetic skills with the ability to execute a clear visual brand strategy.
• Great attention to detail and excellent communication skills at all levels
• An entrepreneurial and positive spirit
• Ability to analyse data, interpret a brief and provide a compelling visual response.