A great opportunity has arisen for a skilled marketer with design skills to join a growing organisation in the FMCG sector to help raise awareness of the brand.
The Creative Marketing Executive will contribute to and develop the marketing strategy as well as plan and implement the activity needed to help the business’s continued success.
Role and responsibilities:
· Write engaging copy content for website pages and email (through MailChimp)
· Produce creative content, including blog posts.
· Working with Procurement and Quality Assurance to routinely maintain and refresh the website content through Wordpress CMS
· Engage and post frequently on all Social Media channels especially Instagram and develop LinkedIn to maintain a current cross platform presence.
· Write and proofread marketing copy for social media, website, emails and campaigns
· Create, deliver and drive digital marketing campaigns using relevant and fit for purpose platforms appropriate to our current and future customer base
· Monitor all marketing campaign progress & assess the results to ascertain ROI
· Create awareness of and develop brand.
· Collaborate with Procurement and Quality Assurance to produce the main and seasonal brochures
· Work with Procurement, Quality Assurance to ensure creation of NPD brochures/flyers and providing samples and briefing the sales teams.
· Create communications on the back of approved promotions.
Skills and experience:
· Previous experience in a similar Creative Marketing role in a commercial environment
· Understanding of Creative Suite - Adobe Design, Photoshop, Illustrator and Canva.
· You will live and breathe creativity, typography and attention to detail.
· 2-year solid working knowledge of Adobe Creative Suite.
· A degree in graphic design or marketing or an equivalent qualification.
· Experience of WordPress CMS, Canva and MailChimp and any other digital platforms including social media.
· High level of accuracy and attention to detail
· Experience in managing the delivery of marketing communications through various channels - print, digital, e-marketing, websites and social media.
· Excellent communication skills, both verbally and in writing, and the ability to work well as part of a team.
· Ability to bring fresh ideas to solve problems.
· Strong planning and project management skills
· A desire to learn and develop new skills.