Crm Manager

Position: CRM/Email Marketing Specialist

Reporting to: Head of Marketing

Department: Marketing

Location: Skelmersdale (3 days in office)

Salary: Up to £40,000 dependant on experience

Are you ready to embark on an exciting journey optimising email marketing campaigns and enhancing customer relationships? Look no further! A global distributor are seeking a talented individual to lead on all CRM/Email activity and be part of a established vibrant marketing team in Skelmersdale.

This business have been established for over 39 years, they’ve grown from humble beginnings and have become in their field the largest distributor in the UK and Ireland. They have an extensive range of over 180,000 products from exclusive brands tailored for hydraulic, pneumatic, industrial, and process applications, they are committed to helping businesses of all sizes thrive.

They offer a dynamic and supportive work environment where innovation and team collaboration is encouraged. There are opportunities for continuous professional development via full support from a Head of Marketing and Marketing Director that have been working within the marketing space for 15+ years.

The Role:

• Plan and execute targeted email marketing campaigns to drive sales growth and lead acquisition.
• Develop and optimize email templates for various purposes, ensuring visually appealing and responsive designs.
• Identify and implement methods to capture and qualify leads, enhancing customer segmentation.
• Collaborate with cross-functional teams to develop strategies for lead generation through email campaigns.
• Analyse campaign performance and customer interactions, continuously improving strategies based on insights.
• Implement marketing automation workflows to streamline tasks and enhance customer retention.
• Promote best practices for email marketing and CRM usage across the organization.

Requirements:

• 3+ years of CRM/Email Marketing experience ideally in a B2B focused role
• Proficiency in email marketing automation platforms (e.g., MailChimp, HubSpot).
• Basic understanding of HTML and CSS.
• Ability to collect, analyse, and interpret email marketing data.
• Familiarity with CRM systems (although this business operate on a bespoke CRM therefore experience using a particular system such as Salesforce isn’t compulsory).
• Strong copywriting skills.

Benefits:

• 25 Days Holiday + bank holidays
• 8% pension (5% employee, 3% employer)
• Life Assurance scheme 3 x salary for death in service.
• All employees can access our BeSupported Employee Assistance Programme from AXA.
• Discretionary Bonus scheme
• Flexitime/Flexible working
• Remote working up to 3 days a week
• Regular socials and holidays away with the team

Apply now!