Address
Form of work
SalarySENIOR INSIGHT ANALYST
BIRMINGHAM
£45,000 - 55,000.
Work within the global data team focusing on Customer Insight, CRM and pricing within this financial brand! Looking to take on high value high impact projects then apply below!!
THE COMPANY
Leader within financial services with a large stake in the UK and global market. They are developing new products consistently and out performing competitors! They are enhancing how they use data and need another head to help lead on this journey!
THE ROLE
As a Senior Insight Analyst your focus will be to aid the business in providing insights across customer and campaign analytics, specifically you will:
- Use SQL/SAS/BigQuery to understand and breakdown large sets of data to extract impactful insights on customer lifetime value, customer churn and retention
- Segment customers through data modelling and deep dive analysis, allowing for targeted marketing and a more personalised customer experience
- Provide insights to senior stakeholders (internal and external) across the business on who the customers are and how you can engage them
- Focus on CRM and using email, SMS and push campaigns to upsell, cross sell and attract new customers!
YOUR SKILLS
The successful candidate will have the following skills and experience:
- An expert in SQL/SAS (GCP and BigQuery would be desirable)
- Good knowledge of customer analytics and KPI's such as CLV, retention and loyalty
- Confident providing insights to high level senior stakeholders and conveying complex tech terms in digestible jargon
- A background in finance or banking is desirable
THE BENEFITS
£45,000 - 55,000 annual salary, competitive benefits and flexible working.
HOW TO APPLY
Please register your interest by sending your CV to Gerard Matthews via the apply link on this page.
Data Analyst, Data Analytics, SAS, Python, R, Data Modelling, Google Analytics, Adobe Analytics, Coremetrics, GA, AA, Clustering, Propensity Modelling, Segmentation, CRM, CRM Analytics, Marketing Analyst, Insight Analyst, Growth Analyst, Customer
