Digital Analyst

About The Role
Team – Marketing (Digital & Data)
Working Pattern - Hybrid – 2 days per week in either the Bournemouth or London Office. Full time hours.
Top 3 skills needed for this role:

• Software skills (Google Tag Manager & Google Analytics 4)
• Data Visualisation (Looker Studio and/or Power Bi)
• Data analysis skills

What this role is all about:
As Digital Analyst, you will be a go-to person for website and app insights across the Vitality UK digital estate, enabling product teams to make decisions based on actionable insights that feed into their development roadmaps and optimisation programmes. This digital estate comprises of the main Vitality.co.uk website, online quote & buy, tools, web forms and logged-in areas used by members, advisers and employers. Your analysis will ensure that these digital solutions are usable, valuable and viable for our customers and meet the commercial needs of our business.
The Digital Analyst role reports into the Digital Analytics Manager. You will be actively involved in the digital data collection process through tagging implementations for web and app products, with support from internal and external development teams. You will support the Digital Analytics Manager in managing our Google Tag Manager account, be involved in container releases and assist in the maintenance of our Google Analytics account.
This role is suited to digital professionals with 2+ years hands-on tagging implementation through Google Tag Manager and analysis using Google Analytics 4. There will be opportunities to gain exposure to other areas of digital and marketing with support for your career development.
Key Actions

• Working across multiple data sets to support digital product development and marketing colleagues with analysis and liaising with stakeholders across the wider business
• Understanding product opportunities, problems, and potential experiment ideas
• Providing actionable insights and recommendations, to help support prioritisation decisions for improvements or further testing / analysis
• Proactively identify data issues, collaborating with the analytics, technical and technology teams to troubleshoot and solve problems in site tagging, implementation and data quality
• Maintenance of the Google Tag Manager and Google Analytics 360 account
• Reporting, visualising and presenting data to help with data-driven decisions

Essential Skills needed to fulfil this role:

• Strong skills with Google Analytics 4
• Hands-on experience of managing tags, triggers and custom variables in Google Tag Manager and working with data layers
• Have experience communicating findings and recommendations in a clear and effective manner using visual reporting tools and dashboards – preferably Looker Studio and Power BI
• Evidence of a proactive approach to self-improvement and learning
• Excellent attention to detail and problem solving skills
• Good organisational skills to be able to collaborate across multiple product development teams and prioritise tasks according to business importance and sprint deadlines

So, what’s in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:

• Help you to be the healthiest you’ve ever been.
• Create an environment that embraces you as you are and enables you to be your best self.
• Give you flexibility on how, where and when you work.
• Help you advance your career by playing you to your strengths.
• Give you a voice to help our business grow and make Vitality a great place to be.
• Give you the space to try, fail and learn.
• Provide a healthy balance of challenge and support.
• Recognise and reward you with a competitive salary and amazing benefits.
• Be there for you when you need us.
• Provide opportunities for you to be a force for good in society.

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About The Company
We're really excited to announce that we have recently been awarded "Top 10 Best Places To Work" in The Sunday Times Awards 2024!
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Diversity & Inclusion
We’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. To learn more please visit our Careers page.
Vitality’s approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. 
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early.